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Differences Between Individualism And Collectivism

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In addition, ( Laroche et al, 2001) also suggests the two major values that influence consumer behavior which is individualism and collectivism. Individualism represents how much a person focuses on their independent on own self. For example like how the consumer depends only on himself or herself. Individualists engage in voluntary associations and make sure they remain distinct individuals, even when they belong to groups, often competing with others for status, which depends on their accomplishments much more than on their group memberships. On the other hand, collectivism state that the consideration of the groups goals through cooperation and helpfulness, thus foregoing individual benefits for the good of the group and collectivist people tend to be friendly toward to the environment while individualistic people are the opposite to the environment. Competitive Differentiation Brand packaging …show more content…

Some of the company will use a conceptual model for building their brand in competitive market so that they can survive long term in the market. A conceptual model also can namely as positioning the brand, communicating the brand message, delivering the brand performance, and leveraging the brand equity. It could be help brand packaging to understand more the competitive differentiation in this four way. According (Aaker, 1991), there state that strong associations is supported the good positioned brand has a competitively attraction position. Example like friendly services, store’s offering of home delivery and so on. It can let consumer look different if compare to other competitors. Using the strategy positioning it to relate the brand in the mind of target market should focus on value of the product, services and company’s benefit (Temporal,

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