Currently, we are witnessing the inception of Fourth Industrial Revolution. This revolution is oftentimes compared to the second Industrial Revolution, but it is said to replace physical as well as mental labor and will have a profound impact on the current dynamics of the 21st century. Data and the science of understanding and evaluating this enormous resource are some of the catalysts in this revolution. As a Bachelor of Computer Engineering, as a Professional Business Analyst, and as a prospect masters student I often try to contemplate my position in this approaching revolution. Data is the new oil, and there seems to be no shortage of this new-found resource. Businesses and other entities are shifting focus on the data to drive robust …show more content…
Mu Sigma lionizes the philosophy of ‘Learning over Knowing’ and it was a catalyst in carving me into a business analyst. Combined with my curiosity, appetency for learning, academic knowledge, and the experience Mu Sigma had offered me, I was able to incorporate computer sciences with business as well as data analytics. I worked as a business analyst for USA’s one of the fastest growing Network providers. Using real-world data, I worked on to understand the performance of marketing campaigns, carry out analysis to identify the effectiveness and usefulness of each campaign, and to optimize the campaign towards profitability. In order to increase the customer base, I worked on identifying and creating a potential prospect customer base for retargeting. I used hypothesis testing, statistical analysis, and Bayesian modeling to identify users browsing patterns and performed A/B testing to validate the evidence. I also worked for USA’s Home Improvement giant wherein I created an end-to-end forecasting solution. With the help for Time-series analysis and the understanding of USA’s housing macroeconomic, I generated forecasts for the sales at several cross-sections of the data. I also created tableau visualizations for these cross-sections which were used at higher management and Vice-president level in the client environment for assortment, pricing, and sales dependent decisions. I have delivered actionable insights and provided dollar value impact in the organizations to increase the profitability. My work was recognized and highly appreciated by the leadership and I was awarded ‘Spot award’ for excellence. My passion for business analytics and data sciences grew tremendously in Mu Sigma and for that, I am forever grateful to my