ipl-logo

Ted Baker Competitor Analysis Essay

1251 Words6 Pages

3.0 Industry and Competitor Analysis The fashion industry in the UK, Europe and the US has several players who compete for the rich market niche. Compare to its competitors in the clothing and accessories industry, Ted Baker performs very well as evidence by its improved financial ratios e.g the EPS over the past five years. 3.1 Industry Overview The high-street fashion industry is dominated by several firms but Ted Baker is continually winning attention in that industry. The Mintel stores (2013) reported that although consumers within the clothing industry increased their purchases of clothing items therefore driving up sales in the industry, volume growth slowed down due to inflation making the market vulnerable to rising costs especially that of cotton. The company’s pre-eminent rival Next Plc. is slightly longer established and therefore having an advantage in accessing more customers compared to Ted Baker which still has a larger room for growth. Other competitors include Primark, All Saints, Zara, SuperGroup Plc. and GAP Inc. 3.2 Company’s Industry Position With the rival Next Plc. prompting to lower its annual profit guidance from £775m to £815m, Ted Baker has continued to gain enhanced attention in the clothing industry and more consumers are increasingly identifying with the brand as …show more content…

Competition is high in the clothing industry, but good strategies plus skills, hard work and commitment from Ted Bakers team has enhanced the attention given to the company in the clothing industry. Ted Baker working culture has enabled it to attract a huge customer base and this has put it in a position to compete with well established brands such as Primark. By opening new stores in the overseas market, the company is positioning itself to become a market leader in the lifestyle designer brand

Show More
Related
204 Words | 1 Pages

In Clive Thompson’s essay, “Smarter Than You Think”, he argues that computers and search engines such as Google actually improve our memory and therefore our ability to analyze information. Thompson bases his theory on the concept of Transactive memory, a social system in which information is shared collectively in a group, with different people assigned key pieces of that information to remember. In Thompson’s opinion, the internet has become that “collective memory” for the people that use it, storing and dispensing knowledge and details more efficiently and accurately than any human could. Though he admits that when humans store information on a computer we’re less likely to personally recall it, he persists that historically human beings

Read More
490 Words | 2 Pages

In the novel, Into the Wild by Jon Krakauer, Cellarmans argues that Chris McCandless has been “bright and ignorant” (Callarman). I disagree with Cellarmans’ argument, because Chris McCandless wasn't bright and ignorant, he just wanted to be free in Alaska without his family. McCandless family where judgmental and ignorant towards him, although he did not let that get towards him as well as affecting him as much. It is often to say that McCandless wrote quotes every day because he wanted to say at the time what he felt.

Read More
1320 Words | 6 Pages

The big Issues To overlook the significance of rather trivial and simple tasks as well as phrases can be a normal occurrence. Imbedded in many of these tasks and sayings can hide profound meaning and symbolism. Often times these doings, which can hold great meaning, are demonstrated by an unlikely group in society –the adolescents. In the short essay “My Children Explain the Big Issues” written by will Baker, he confirms this phenomenon’s presence through stories of his own children.

Read More
440 Words | 2 Pages

In “The Choice Explosion” by David Brooks, the author describes the state of decision-making skills and how they have affected life in recent years, specifically in America. Brooks begins with a description of a social psychology experiment on Japanese and American college students and the decisions they wanted to make for themselves. The results showed that the American students wanted to decide in four times more areas than the Japanese students. Brooks then makes the conclusion that this is the result of American individualism; this individualism has provided more choice and control over everyday life. However, the author also points out that arriving at good outcomes is no easy task, even for qualified decision makers.

Read More
400 Words | 2 Pages

The essay “The Plot against People” by Russell Baker was a piece written for the New York Times in 1968. Russel Baker classifies inanimate objects into three categories – those that don’t work, those that break down and those that get lost. The ultimate goal of these objects is to frustrate and conquer man. The first category of infuriating objects is those that break down and they usually break down at the most inopportune time. For instance, a car will not break down when you pull into a gas station with everything you need handy to fix this car, but it will wait until you are in a car packed with luggage and travelers far from home or a garage.

Read More
1353 Words | 6 Pages

In Chapter 19 of The Blank Slate, Steven Pinker discusses children which is one of his hot button topics. Pinker opens with a discussion on the nature-nurture debate - a debate pinning biology and environment against each other. Pinker states that Eric Turkheimer declares the debate to be over because he did a study that was completed over and over again, refined, and yielded the same results time and time again. Thus, creating the three laws of behavioral genetics.

Read More
1176 Words | 5 Pages

In the Outsiders, Ponyboy is a character who lives in a crime-riddled neighborhood, has little to no money, and his parents are dead. His best friend, Johnny, accidentally kills a rich kid, called a soc, and they have to run away from their homes. When Pony runs away, and he tells Johnny about a poem he read, “Nothing Gold Can Stay.” Neither of them really understood what it meant at the time. But later in the book, Johnny writes Ponyboy a letter about the meaning of this poem.

Read More
821 Words | 4 Pages

Russell Baker is one of America’s most distinguished humorists and political satirists. Baker graduated John Hopkins University in 1947 and afterward wrote for the Baltimore Sun and the New York Times. Also, Baker received two Pulitzer awards, one for a commentary and the other was the first volume of his autobiography. But for this analysis, we look at “The Plot Against People” where Baker insinuates that “the goal of all inanimate objects is to resist man and ultimately to defeat him,”. The audience is those who read editorials on New York times in 1968 and anyone who is interested in satirical pieces.

Read More
1158 Words | 5 Pages

2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.

Read More
166 Words | 1 Pages

In his essay, “The Plot against People,” Baker uses a satirically serious tone when discussing the issue of inanimate objects. Baker begins his essay by scientifically classifying inanimate objects into “three major categories” that are “based on the methods each object uses” “to resist man and ultimately defeat him” (2, 4-6). Throughout his essay, Baker’s diction and syntax creates a tone of mockery, which contributes to his purpose of mocking and making fun of people’s ability to lose things and make cheap things. For example, he states that “scientists have been struck by the fact that things that break down virtually never get lost, while things that get lost hardly ever break down” (3-4). Bakers uses a formal and scientific language

Read More
885 Words | 4 Pages

Due to their huge success, control over suppliers can be always be maintained by the company. Rivalry among the competitors is the force to reckon with and it is the one that will decide the future profitability of the fashion industry. Competition in fashion is very high since there are only a handful of competitors when looking at the giants. Future Industry evolution Scenario 1 The future of today’s world is technology.

Read More
1364 Words | 6 Pages

Porters 5 forces on the Fashion industry 1. Rivalry amongst existing competitors. The leading competitors in the fashion industry world wide according to research carries out by mbasKOOL.com is: 5. Gap, 4.

Read More
1466 Words | 6 Pages

Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

Read More
866 Words | 4 Pages

Abstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 .

Read More
3035 Words | 13 Pages

Terms of Reference H&M also known as Hennes & Mauritz is one of the most leading apparel companies globally; one of creativity and style. The company is one which believes that it should offer to its customers fashion and quality at the best price. The aim of this report is to assess H&M’s company organizational culture as well as the core competencies and capabilities of the company; and how it has used these to attain the position at which it is at today in the fashion and apparel industry.

Read More

More about Ted Baker Competitor Analysis Essay

Open Document