The core competency of Infineon consists of technical knowledge, state-of-the-art products and the leading-edge security expertise which became some of the company competitive advantages over its competitors. These competitive advantages had contribute to the worldwide sales, marketing and customer support team that lead to the success in providing its customers perceived benefits with Infineon end products within the entertainment industry. Infineon is leading in the industry by providing the best solution for the problem especially in technical problem that customer face and try their best in fulfilling its customer demand with the end products offer by Infineon. Besides that, Infineon capabilities include specification, design, verification, …show more content…
(Infineon , 2015)The quality certification achieve by Infineon includes TS 16949 and ISO 9001 Certificates follow by ISO 14001, ISO 50001 and OHSAS 18001 Certificates. In order to make sure that each of the product offer by Infineon are all in high quality, the company had develop the quality control department consist of employee with expertise skill in the quality management engineer that convince and promise customer with high quality product, test engineer that develop and implement test procedure to ensure that the product is functioning well and is safe to be use by the customers, product engineering which they responsible in producing and also the quality assurance in checking defect product, process engineer goal is to analyse and evaluate on the product efficiency, quality and safety, verification engineer is to ensure that the problem found on a particular product can be solve before the production process starts so that it is easy to identify the possibility of failure sources (Infineon, 2015). For example, one of the product technologies which had been successfully develop by Infineon to ensure customer safety when driving their car is the car radar technology (Infineon, 2015). Car radar …show more content…
Infineon continuously update itself with the latest technology in order to create an innovative product to adapt in the rapidly changing technology environment and also to fulfil customer needs and expectations for new product which provide them with the best function and perceived benefit. According to (Infineon, 2015), one of the technology which is develop and implement to its target market by Infineon in the mobile device industry is the Near Field Communication (NFC) solutions. The NFC has raises the security level with high performance which provide conveniences to consumer technology mass market in the mobile device industry. NFC provides extended wireless that uses cases to mobile devices. Next, the service which is available to mobile user in performing their daily transaction activity includes mobile payment, access control, NFC-enabled mobile ID, loyalty programs, device pairing, smart poster reading and peer to peer information exchange. Infineon will ensure that the customer personal data and financial transaction is keep confidentially private as the security concept of NFC is almost the same as the security levels provided by certified credit card. Furthermore, NFC system is custom-built product which is specially design to the mobile user as it is using the same NFC technology system that is apply to