Executive Summary
The following plan is a detailed outline of the company’s market strategies and goals. Infinity
Weddings is Toronto’s leading event management and planning company that focuses on weddings and specializing in elite, upper-class clienteles. It is a full-service business that is committed in providing the highest level of customer service to our clients.
Our mission at Infinity Weddings is to ensure that we treat your big day as if it were our own.
We pride ourselves on making your fairy tale wedding a reality by exceeding all your expectations, while maintaining a stress free environment. We provide unique and personalized service with our highly trained and professional staff that understands your vision, and will
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Our company provides the client and their family with a stress-free experience from beginning to end, from consultations until the day of the wedding. Our passionate team of certified wedding and event planners are all highly skilled and are the best in the field. They will go the extra mile and beyond to ensure all the clientele’s needs and wants are met to their full expectations. Infinity Weddings provides a wide range of services including: consultations, venue selection and booking, event planning, food and catering, music and entertainment, renewal of vows, and event design (décor) – custom invitations, place settings, decorations, lighting.
The plan will further go into detail of the company’s long-term and short-term objectives of the social media plan and a promotional plan that includes how we will reach out to our target market. As well as, the business’ analysis and forecasting, a plan for an advertising campaign, and keeping track of the effectiveness of our plan an objectives.
References
Event Planning Marketing Plan. (n.d.). Mplans. Retrieved October 30, 2014, from