Face Recognition Theory
They all look alike to me. I never forget a face. I have difficulty recognizing faces even those of friends and relatives. These statements are studied by cognitive psychologists who answer the question of how we recognize faces; familiar and unfamiliar. The aim of this paper is to understand facial processing with reference to Bruce and Young’s (1986) Information Processing theory as well as Burton, Bruce and Johnston (1990) Cognitive Science theory of face recognition. The cognitive models will be described, discussed and evaluated. This paper shall also identify different research evidence based on the models as well as apply both theories to two case studies. Bruce and Young’s (1986) Information Processing theory suggests that there are …show more content…
Once the FRUs are stimulated the next stage is triggered; the Personal Identity Nodes (PINs) which contains personal information about the individual that distinguishes them from the next person, such as why we are friends with them or what their interests are. And finally we reach the last stage, name recognition. According to Bruce and Young name recognition are stored separately from FRUs and PINs and can only be accessed through the PINs. This separation of names explains why at times we know the person in front of us, but can’t recall their name ( Hill, 2001) this may be due to weak …show more content…
Being a European in an Asian City would mean that in this case the individual has less experience seeing Asian faces (Chiroro, 1995). “The information people see when looking at the face of a person of another race is information that allows them to classify the person as belonging to that race but is not information which allows them to individualize the person,” thus everyone of that race looks the same to them (Levin, 2000). The woman in the case study was unable to recognize the member of the agency staff from a crowd of people who she perceived to all look alike. This could be due to the fact that the staff member is still unfamiliar to her, if she were more accustomed to him and had more personal identity codes to assist in the recognition process as it can be assumed that this was her first time meeting the agency staff
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