Air Jordans have been around for 13 years. They are well known and very popular. Have you ever wondered about the process of making these special shoes or how they’ve come this far? Well, I'm here to share that information with you today. Air Jordans revolutionized the industry by connecting the skill of the athlete to his shoes, challenging the strict rules of the design of athlete’s footwear, and by pushing Michael Jordan’s brand beyond the sport of basketball.
When Air Jordans were released in 1984, those who designed and created the shoes had a specific marketing plan in mind.
Peter Moore and Robert Strasser were the first to build a strategy of designing a pair of shoes for one player because of the outstanding skills he had on the court. Peter Moore was a director at Nike and
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Air Jordans revolutionized the industry by challenging the strict rules of the design of athletes’s footwear.
When Jordan officially started wearing his shoes, the NBA banned the shoes because it violated its one color rule.
He continued wearing his shoes even though he would be fined nearly 5,000 every time he wore them.
It got to the point where they put out a television advertisement about banning the shoes.
On Oct. 18 , 1985 they officially banned Air Jordans from the NBA.
Air Jordans revolutionized the industry by pushing Michael Jordan's brand beyond the sport of basketball.
Air Jordans were invented for one player because of his skills with basketball.
At first the brand was for basketball.
Now the brand has been found on a million different things like football cleats, baseball cleats, hoodies, shirts, and many more.
The company Abox collabed with Jordan and created an outstanding design for the Xbox One X console.
The Jordan Xbox One console is red with the Jordan jumpman symbol in the middle. The X console features the Jordan logo on the right