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The Necessity Of Makeup In The World

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Makeup is now considered to be a necessity for the people of this world. We basically use makeup every single day to help us enhance the beauty that we are all born with. Everyone wants to look their best every single day so almost everyone now wears makeup. But there are some makeups who are just ridiculously expensive, not just because they are high quality, but because they are carried by the most famous brands in the industry. Can you guess which is the most expensive makeup brand in the world today? Let's all find out. #5 Estée Lauder On the 5th spot we got this amazing American brand, Estée Lauder. One of the most well-known brands when it comes so high-end makeup. Their headquarters is in the heart of New York City. They offer such …show more content…

It was founded in 1984 by a Frank Tonskan and Frank Angelo. They developed MAC for the benefit of the professional makeup artists of the world. But obviously, nowadays, anyone who can afford it can buy at MAC outlets all over the world. Their headquarters is in Toronto, Canada and they offer such a wide range of cosmetics such as lipsticks, mascara, lip gloss, foundations, and their famous exclusive collections that they change every year. MAC’s endorsers are mostly singers like Rihanna, Ariana Grande, Mariah Carey, and Gwen Stefani. #3 …show more content…

This luxury brand is well known for its bags, shoes, and perfumes but they are definitely not lacking when it comes to makeup. The company was actually founded in 1909 by Coco Chanel in France and it has been successful for more than a hundred years now and considered to one of the best fashion and beauty line in the industry. The quality of their products are just too high that it is definitely worth every penny you spend. Their products are very exclusive and flawless. A lot of celebrities are known for having such a collection from shoes, bags, dresses, accessories and makeup. You can literally wear Chanel from head to toe but of course, you're gonna have to pay a lot of money for it. Nicole Kidman and Kiera Knightly are known to became two of the few faces of

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The pressure to be beautiful is an overwhelming wave that is rushing over the youth of today, particularly with girls. Girls are taught from a young age that in order for them to be worthy they must fit into a narrow, and often unhealthy, mold. Leaving many young girls vulnerable, and searching for a way alter their appearance in order to fit said mold. Covergirl, an American cosmetic brand, capitalizes off of that insecurity. In 2010 Covergirl launched a commercial featuring Taylor swift that utilizes Ethos, Pathos, and Logos; with the goal of persuade makeup wearers to purchase their makeup over other brands.

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During the depression and world war two Chanel was preeoccupied as she was fighting a lawsuit to take ownership of parfume Chanel (Chanel 's perfume line). The case was settled and she decided with her opponent that they would share the profits. Once the depression was over chanel made an infamous return to the fashion industry recreating her brand all over again. It quickly regained its previous height. Along with Chanel’s comeback came a lot of criticism due to her age as she was almost 70 at the time, but nothing stopped chanel from re-installing the classy strong reputation of her

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Diversification: Upstream integration with suppliers, Sephora exchanges data collected from their digital channels with their manufacturers for new products development. Role of Sephora digital channels in company’s marketing mix Product: Sephora has more than 250 brands with approximately 13,000 products which include skin care, makeup, bath, fragrance, beauty accessories, hair products as well as other beauty and body care products and each of these categories has various sub-categories (CNBC, 2017). The company's product offering is able to meet the diverse customers' needs. Even though most of the products sold by the company were manufactured by so many other brands, each of these brands have a different product concept which aligned

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In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers

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These elements have helped Chanel to maintain their position in the luxury market. For example, Chanel’s jewelry is made from diamonds and white gold of 18 carat. Its bags are high class, fashionable and ready-to-wear. Its makeup line and fragrances are only sold in the most elegant and luxurious stores around the world. Chanel will never look as something cheap that anyone could wear, this makes the brand much more

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As mentioned earlier, the products of Louis Vuitton are fashion based that range from leather goods to ready to wear, from luxury trunks to shoes, jewellery, watches, sunglasses, books and accessories. Louis Vuitton is pioneer in the global based fashion houses and the the products are offered through lease departments in high end department stores, e-commerce website and standalone boutiques. Louis Vuitton is found to be the significant luxurious fashion based brand while being a standout among numerous world 's profitable brands due to the fact that the profit margin approaches to 40 percent at most. From six back to back years i.e. from 2006-2012, It has been named as the most valuable luxury brand globally.

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1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”

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HISTORY Chanel was founded 1910 in Paris, France and it is a high fashion house that specializes in haute couture, which means expensive clothes or fashion pieces produced by leading fashion houses, and ready-to-wear clothes, luxury goods and fashion accessories. Gabrielle Chanel is the founder of Chanel, she gained the nickname Coco from her time as a chanteuse or a female singer. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewelry of simple design, that replaced the over-designed, and constrictive clothes and accessories of 19th century fashion. The House of Chanel is known for the "little black dress", the perfume No. 5 de Chanel, and the Chanel Suit.

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The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

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