The initial budget plan for the company will incorporate different items such as the different costs of various segments of the efforts put to make the company successful, the communication costs, the costs involved in conducting market research, costs of testing the product, as well as the cost of tracking and monitoring the communication efforts of SC Johnson Inc. The first cost that the company will incur is the budget for conducting market research which is approximately $100,000. This marketing research helps in understanding the competitors and creating the profiles of the consumers and the costs will entail carrying out surveys and hiring consultants. Secondly, there will be the cost of developing the product from idea generation to