Instagram Post Made By Taylormade Golf

This chosen text was an Instagram post made by Taylormade Golf, posted on March 10, 2023. Taylormade is a very popular golf clothing and equipment brand known to be trusted by many professional golfers. To a normal viewer this post seems to be a typical formal congratulatory post, however analyzing this post more closely can allow the viewer to realize this post is more than just a “congratulations”. This piece of text uses rhetorical appeals to make the consumer want to buy the equipment in the text without them even realizing. So they can be a “Champion” like Scottie Scheffler.
The target audience of this figure is the participants of golf or the followers of the professional sport. Typically the ones who follow this Instagram page. Taylormade

Taylormade also included their brand new “Stealth 2” driver along with the word “CHAMPION” written in big gold letters. Gold is the accent color in this text, we can assume they chose gold to signify a champion or a win. In the background we have the signature dark blue known by Taylormade. Taylormade uses this blue color in most of their products, which makes it shocking to people when they release a bright red driver. Leading most to assume they wanted to create talk among golfers about this astronomical change to the Taylormade product. In the top left corner the letter “W” signifying another win for the Taylormade branded community. In the previous weeks Taylormade was also a part of more PGA tour wins, increasing the popularity of their brand. This win was particularly more important because of the new release of the Stealth 2 driver. This was one of the first tournaments with the driver out on shelves where people could buy this product after yet another Taylormade success. At the bottom of the post we have the words “The Element of Winning '', this text lets us viewers know that Taylormade believes Scottie won with the help of their new and improved driver. While also sending the idea to the consumer that buying this driver will make you too a winner like the #1 ranked Scottie

Ethos is the use of the author's credibility to persuade the audience. Now this appeal to ethos may be more difficult to find if you're not part of the golf audience. However the credibility of a well known multi-million dollar golf brand, taylormade golf says it all. If taylormade golf says this driver is the element to being a winner like Scottie, then they have to be correct or you would at least hope so. This brand is creating so many different tools and equipment that provide success to all the tour pros and also the success to individuals like us. Therefore, including the words “The Element of Winning” will lead the audience to believe what taylormade is