ipl-logo

Instagram Post Made By Taylormade Golf

1071 Words5 Pages

This chosen text was an Instagram post made by Taylormade Golf, posted on March 10, 2023. Taylormade is a very popular golf clothing and equipment brand known to be trusted by many professional golfers. To a normal viewer this post seems to be a typical formal congratulatory post, however analyzing this post more closely can allow the viewer to realize this post is more than just a “congratulations”. This piece of text uses rhetorical appeals to make the consumer want to buy the equipment in the text without them even realizing. So they can be a “Champion” like Scottie Scheffler. The target audience of this figure is the participants of golf or the followers of the professional sport. Typically the ones who follow this Instagram page. Taylormade …show more content…

Taylormade also included their brand new “Stealth 2” driver along with the word “CHAMPION” written in big gold letters. Gold is the accent color in this text, we can assume they chose gold to signify a champion or a win. In the background we have the signature dark blue known by Taylormade. Taylormade uses this blue color in most of their products, which makes it shocking to people when they release a bright red driver. Leading most to assume they wanted to create talk among golfers about this astronomical change to the Taylormade product. In the top left corner the letter “W” signifying another win for the Taylormade branded community. In the previous weeks Taylormade was also a part of more PGA tour wins, increasing the popularity of their brand. This win was particularly more important because of the new release of the Stealth 2 driver. This was one of the first tournaments with the driver out on shelves where people could buy this product after yet another Taylormade success. At the bottom of the post we have the words “The Element of Winning '', this text lets us viewers know that Taylormade believes Scottie won with the help of their new and improved driver. While also sending the idea to the consumer that buying this driver will make you too a winner like the #1 ranked Scottie …show more content…

Ethos is the use of the author's credibility to persuade the audience. Now this appeal to ethos may be more difficult to find if you're not part of the golf audience. However the credibility of a well known multi-million dollar golf brand, taylormade golf says it all. If taylormade golf says this driver is the element to being a winner like Scottie, then they have to be correct or you would at least hope so. This brand is creating so many different tools and equipment that provide success to all the tour pros and also the success to individuals like us. Therefore, including the words “The Element of Winning” will lead the audience to believe what taylormade is

Show More
Related
783 Words | 4 Pages

Ethos is credibility appeal in rhetoric, it's the the appeal of ethics and it convinces the audience that the speaker is reliable. An example of this in Serial is when Sarah, hires detective Jim Trainum, to help look into Adnan’s case. Sarah says “But clearly the jury found Jay believable, or believable enough. After a six week trial, they convicted Adnan in just two hours. We

Read More
1099 Words | 5 Pages

The first use of ethos is the quote from Abby Wambach, “This being the pinnacle of our sport, we feel like we should be treated just like the men.” Macur and Wambach are using the fact that they want and need to be treated like men to be treated fairly and able to move forward with the whole being one. The USWNT and other professional national teams across the world a signing a petition to have FIFA change the playing surface to grass. FIFA hasn’t replied to any of the letters or petitions that have been sent in. Using this is showing that they are doing everything they can to try to make it better and safer but aren’t getting anywhere because FIFA won’t do anything.

Read More
823 Words | 4 Pages

To be the all-time Packers leading receiver in franchise history, that tells you you’re among some of the greatest icons and legends that have played in green and gold. To surpass those individuals is something he is going to cherish for a long time. Donald Driver is a Super Bowl Champion, Dancing with the Stars Champion, Green Bay Packers All-Time Leading Receiver, 2013 AMVETS Humanitarian of the Year and 2013, a New York Times Best Selling Author and 2013 White House Correspondents’ Dinner attendee who has overcome homelessness to become one of the most community-minded athletes of his

Read More
858 Words | 4 Pages

Evan Altenburger 1 Mr. Utendorf English 8.1 4 April 2023 Why the LIV Golf Tour is bad for sports Choosing to watch the LIV Golf Tour is a bad choice because, “In its simplest form many believe LIV Golf to be sportswashing to cover up Saudi Arabia’s appalling human rights record” (Townsend 1). The LIV Golf Tour which originated last year has only drawn an average of 300,000 views while the PGA Tour has an average of drawing in almost 1 million people per tournament. The LIV Golf Tour is bad for sports and the people it has signed because the tour conveys terrible ideas about the sport of golf

Read More
396 Words | 2 Pages

Ethos is the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Which I believed was King's strongest point. "When you take a cross-country drive and find it necessary to sleep night after night in the uncomfortable corners of your automobile because

Read More
85 Words | 1 Pages

Ethos is equivalent to credibility. Waldinger clearly makes his audience believe what he says by explaining surveys which lead to really strong data. He also states several different quotes by Marc Twain, which provided important pieces of evidence and different perspectives to his speech. Waldinger also states different research facts building a stronger main point. Lastly, he explains one of the oldest and longest study ever, The Harvard study.

Read More
2190 Words | 9 Pages

I saw the gleaming metal of the gold cup in his hand. After a short speech, he handed it to me, saying, "Son, this makes me very proud. It's a great honor to present you with this championship cup."” (Rawls, pg 111-112) This major difference in the movie didn’t compare to my satisfaction level in the book because in both the book and film we saw how hard Billy worked and in the movie it was a let down for the coon hunting championship to result this way.

Read More
884 Words | 4 Pages

Ethos means that the speaker is establishing their credibility to the audience. An example of ethos in his speech is “I have been asked many times, "Why do musicians give so much time to charitable

Read More
438 Words | 2 Pages

Ethos (credibility) is the Greek word for ‘character’. You have to convince your audience, that you are someone worth listening to. The reader/writer become trustworthy to the listeners/readers who are then persuaded by their arguments. Ethos is created by the writer/speaker through their choice of words to convince the readers or listeners. It helps being an expert on the topic for it will determine his/her ethos.

Read More
537 Words | 3 Pages

Ethos is when the author is a credible source for the writing. An example is in the first paragraph when it says (She delivered the speech "A Latina Judges View"). This one sentence shows that she is the only one giving the speech. Since Sonia is a Latina herself, she knows all the struggles she has to overcome.

Read More
865 Words | 4 Pages

Ethos refers to the author’s credibility and authority on the subject matter as perceived by the audience (Williams, 2012). Gladwell is a staff writer for The New Yorker as well as a bestselling author that doubles as a public speaker (Donadio, 2006); and his experience shows in his writing. Gladwell uses many learned and reliable sources to support his claims that each provide striking foolproof evidence . The author establishes a strong backbone to his argument by making sure he covers all the basics and never leaves anything to chance. Anything Gladwell does

Read More
765 Words | 4 Pages

The definition of ethos is the underlying sentiment that informs the beliefs, customs, or practices of a group or society. A way he uses the customs or practices is by following four rules he was given. He can only supersize if he is asked. He can only eat food that is from McDonald’s.

Read More
735 Words | 3 Pages

Ethos is when one gives credibility. President Johnson has credibility in his speech when he claims, “Mr. Speaker, Mr. President, Members of the congress…” Mr. President also uses ethos when he states “...at the request of your beloved speaker, and the senator from Montana, the majority leader, the Senator from Illinois, the minority leader, Mr. McCulloch, and other members of both parties, I came here tonight…” These are example of ethos by giving credibility to everyone he mentioned. Aside from ethos there is pathos. Pathos is the passion in a speech or writing.

Read More
794 Words | 4 Pages

Ethos means convincing by the author. We tend to believe people whom we respect and look up to as role models. Persuading someone with their role model to buy the product. It like a endorsement deal with celebrity. Nike uses the most ethos to draw the age groups together to sell the product by signing endorsement deals with athletes.

Read More
724 Words | 3 Pages

Fishing in Gran Canaria: What You Can Catch Even if you’ve never touched a fishing rod all your life, fishing in Gran Canaria can be an enriching experience. For fishing veterans and hobbyists, the island and its surrounding waters is an all-new frontier, something you need to explore. You will be treated to picturesque sights of the island from the sea, as well as the clear and seemingly endless blue waters.

Read More

More about Instagram Post Made By Taylormade Golf

Related Topics

Open Document