Bimbo: Most Important Baking Company In The World

e Molina Ulloa
Carla Ruiz de Velasco
International Competitiveness
Teresa Freitas dos Santos
Bimbo Research Paper #1
Introduction (Bruno Molina)

Bimbo is currently the most important baking company in the world. The company has presence in 22 countries, more than 10,000 and more than 100 brands of great prestige. This makes Bimbo have a great advantage over other companies that compete in the sector. The strategies Bimbo has applied worldwide has made them a very valuable company. The great distribution system they have is not only one of the best in the world, it has also made Bimbo have the success they have today. Throughout acquisitions Bimbo has taken control of most of the most important markets around the world. With these aspects

After the NAFTA, and strategic acquisitions, they began to distribute tortillas, donuts, and other products. WIth the acquisitions Bimbo has made all around the world, Servitje wants to make Bimbo de biggest bakery company in the world. When attending the hispanic market in the United States, the company realized that it was a very profitable business, but there were more opportunities: compete against the local companies in the United States. Since then Bimbo has acquired many companies in the United States in order to attend the whole market and not only the hispanic. In the global market Bimbo has learned that there are products that are appealing in certain countries, and products that are not. That's why acquiring local companies in different countries has made Bimbo

Don Lorenzo Servitje was born in MExico City the 20th of november of 1918. He used to run his own bakery called EL Molino from 1937-1945. He studied accounting at the UNAM. In 1945, he created Panificacion Bimbo with Jaime Jorba, Jaime Sendra, Alfonso Velasco, and Jose Mata. He was the first supervisor of Bimbo from 1945-1963. He was director and president from 1936-1981. He has been recognized many times for his great experience, example for every businessman and for being a person that is preoccupied for the good of Mexico.

Roberto Servitje is Lorenzo's brother. He was born in MExico CIty in 1928. He studied humanities in Montreal, Canada and accounting in Escuela Bancaria y Comercial. When he was 17 years old, he started working at Bimbo as sales supervisor and then he created and managed the Department of Vehicles. IN 1979 he was the CEO of Bimbo. From 1994-2013 he was the President of the Board Committee. Daniel Servitje is son of Don Lorenzo Servitje. He is the current President of the Board Committee and CEO of Bimbo. He was born april 1st of 1959. He studied business administration at Universidad Iberoamericana and has an MBA from Stanford University. SInce 1991 he is part of the Committee and he is the third CEO of Bimbo, his father being the first and his uncle the