Advantages and disadvantages of international marketing to the fast food industry in South Africa and Africa as a whole:
International marketing is when a business directs its products and services toward consumers in other countries around the world, globally.
Advantages:
• Expansion of customer base to the image of fast food company within industry and among customers – larger market comes with the potential for more profit
• Formation of new supplier and sales relationships
• Opportunities for marketing internationally are limitless
• First step to creating more ambitious and risky journey
• Companies do it to diversify their corporate holdings, take advantage of domestic or international political or economic changes, or tap into new
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Linked In, Instagram, Twitter and Google plus to market their products
• Has its own website on internet where you can search for anything you want regarding the shop
• They also advertise on billboards
How do the two businesses apply to the concept of branding, brand extension, brand stretching and create brand value:
Mr. Price:
• As the sizes of the stores expanded, newer categories such as footwear, accessories, underwear and maternity wear featured.
• They keep their costs down so that it adds more value for customers
Cotton On:
• They expanded their branch into sleepwear, inmates and active wear with shops like Cotton On Body, footwear with Rubi shoes, children’s clothes with Cotton On Kids and stationary and gifts with Typo.
• They tend to spend a lot of time making sure that products are of good quality, and are sold at an acceptable price, to ensure that the brand value is high.
Impact of the Consumer Protetion Act (CPA)
CPA is a group of laws that are designed to ensure that consumers’ rights are being followed as well as fair trade, competition and accurate information in marketplace. These laws can prevent business that engages in fraud or unfair practises from gaining advantage over the
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It will make businesses more liable and accountable to clients for the way they sell their products. It will revolutionise the business area. It affects the way the company operates.
Companies will have to disclose relevant information about the product and undertake a responsibility for marketing practises. Consumers will be able to claim compensation if they are treated unfairly.
It also has benefits for businesses. This Act will prevent competitors from undermining your business through dishonest marketing practises.
When businesses buy goods from their suppliers they will have the same rights and protection as ordinary consumers.
The act has an impact on the terms and conditions that companies ill be entitled to have when interacting with