The internet opened so many additional doors for marketing. Uber takes full advantage of internet marketing and leverages it with their business model effectively (Deus, 2017). Using social marketing with internet marketing, Uber has been able to get a strong foot hold on the competition. Uber is always able to keep their company in the mind of the consumers with strong internet marketing. In 2016, the average U.S. citizen spent 132 minutes per day on the internet (U.S. average daily media use, 2016). With potential consumers on the internet that much each day they are bound to come across advertising almost constantly. Uber understands with so many potential consumers using the internet each day and the more they can market to those people, …show more content…
She has implemented marketing campaigns that have gain national attention, such as the light-hearted “FlyBabies” campaign in which passengers of a particular flight each received 25 percent off a future flight every time a baby cried on their flight. The video, released for Mother’s Day, features mothers and their babies preparing for a flight while the mothers voice concerns of their baby acting-up during the flight, making the trip unenjoyable for their fellow passengers. Windram and her team boldly embrace a valid concern of many frequent flyers. During the flight, four babies unapologetically throw tantrums, earning each member 100 percent off a future round-trip flight. The video is a testament to JetBlue’s desire to creatively respond to social concerns in its marketing. JetBlue has even learned to tenderly embrace the sobering reality of domestic acts of mass violence. Following the June 2016 Pulse nightclub massacre, JetBlue flew the families and friends of the victims of the Pulse nightclub shooting to Orlando, Florida for free. Windram, however claims “[t]he gesture wasn’t about marketing but… about doing the right thing” (Gianatasio, 2016). Windram and her team have taken JetBlue’s marketing to new heights by responding to social injustice, breaking the barriers of industry-wide taboos like crying babies on flights, and focusing on relating to their targeted market