Fashion can be a risky business, you have to be very passionate about this business if you want to be sucessful, you either make it or break it. I interviewed Anna Clanton a sucessful monongraming business and clothing boutique. I asked some questions about her career choices, the first question I asked What are the pros and cons of buying clothes from other retail stores, and selling them at your boutique? she responded " I only buy who sale to sell at my shop. You can't buy from one retailer and pay the same thing the general public pays and expect to mark the prices up and make money". What kind of knowledge fo you have to have in order to have a sucessful boutique? " You have to know what people want and serve them with great customer service. …show more content…
" Pros you are in charge and can do things your way, cons you are responsible for everything".There are good and bad things that goes into being a store owner your the one that are constantly have to make smart financial decisions, your pretty much the backbone of your company. What inspired your store set up? "I was inspired to open a monogram shop due to many generations of seamstress in my family and I love being creative and artistic". How do you catch a consumers eye when owning a boutique? " I believe your shop need to look good and inviting including being clean, welcoming, have a pleasant scent in the air and some nice music in the background it appeals to the senses".You should have a welcoming feel to your store, so that the customer feel welcome and would possible want to come back again. How do you promote your business in order to keep it sucessful? " Because advertising is quite expensivei have found that the free advertising is the best....word of the mouth and social media... social media is the best tool to advertise". In this year now social media plays a big part in advertising businesses such as twitter, facebook, and the most popular one right now