Iphone 6 Persuasive Techniques

Technology is not only a want but an essential need in today’s society. The most common form of technology today is the cell phone. Because of the high demand for this product, there are many companies, such as Apple, that work to bring new features to them. Apple is a company known for its highly advanced technology but is most commonly known for its iPhone. Apple created the iPhone in 2007 and has been upgrading it since. Apple’s newer iPhone, the iPhone 6s, has many innovative features, such as hands-free Siri. Apple created a commercial to show how the IPhone 6s can make viewers’ everyday lives easier. This Apple commercial, “Save Time,” uses a familiar figure, the Cookie Monster, to connect younger and older viewers who rely on

He puts the cookies in the oven and sets a timer. Instead of physically setting a timer, the Cookie Monster’s inner laziness has him do it by asking Siri. He then demonstrates how to play music by asking the hands-free Siri to play his “waiting playlists.” As time goes on, the Cookie Monster becomes bored and starts doing random activities, such as checking the cookies repeatedly, eating the flour from the counter, and reading a cookbook. After the Cookie Monster asks Siri to check the timer for the cookies, he becomes disappointed after Siri tells him that only less than a minute has

The lack of logos in this commercial makes viewers wonder why Apple’s phones are better than the competitor’s phones, since it does not give descriptions of what their product does that the other products cannot. The use of facts and statistics in this ad would have allowed for the viewers to understand all of the new things that the IPhone 6s can do, not just the new hands-free Siri. The purpose of this commercial is to sell their new IPhone, but it is not effective in giving its viewers details and statistics that people look for when deciding which phone to