Is Music An Adaptation Or A Technology?: An Analysis

There are several ways to spread information through music whether it be about politics, race, gender or sexual orientation. Artists of music have thought of it all leaving massive impacts on society behind them. Leaving the up and coming artists with some big shoes to fill in the music industry. Some of these ways include a new segment featuring when the artists new album or single will go public, television with a clip of the artists new music video or an advertisement of a new endorsement with the new song in it, social media with a tweet or a instagram post about the new album or single coming out, and many other options. Music has become a large part of society. This has affected how people of diverse areas communicate and express their

Since this is happening, different opinions are being expressed by people through various styles of music. These diverse opinions that are now in music are heard by many people. The article “Is Music an Adaptation or a Technology? Ethnomusicological Perspectives from the Analysis of Chinese Shuochang” explains how in some cases music has become an adaptation to the technology that has become available over time. It claims that music has become an adaptation since it is used in nearly every person’s everyday life. Daily music is found almost everywhere, in cars, houses, on the radio, etc. As technology has evolved, it has become more convenient and expected for a person to hear their favorite music (Garrison, 2012, pp. 212-215). This is one of the many ways music is changing the way people

This is why there are several ads targeting people where music is found. Kurt Borchard has done research on how large companies use their advertising to increase profits. “Advertisers (the masters of the floating signifier) use different images and advertising pitches for the youth to sell various products.” (Borchard, 1999, p. 8). Since there are a lot of younger people who listen to music, they are also susceptible to the temptations of the ads. However, since music is a way that people relay information most effectively, it makes sense that the companies would use