IS2200 Assignment How are organisational information systems related to company strategy, and how does strategy affect the information systems a company develops and uses? ‘There is a growing interdependence between a firm’s ability to use information technology and its ability to implement corporate strategies and achieve corporate goals’. (Laudon, 2012) Organisational information systems have a direct impact on how good a company strategy is. A correct strategy enables systems analysts to create an effective and efficient information system that is adapted to the needs of the company. A company can utilise its information system to achieve competitive advantage. In essence, the company strategy dictates how effective an information system …show more content…
Jim will be able to implement a system that tracks each customer when they scan their loyalty card and in turn reward the customers with certain discounts or points that they can use in store. The system should include a large data repository that stores the customers’ purchases, email address and telephone number. The repository should also include an overall database for purchasing habits also for example the days of the week where sales are highest. This real time data would help the managers of Petrie’s electronics to analyse what is selling, and what is not selling etc. resulting in the company being more …show more content…
Many successful companies now provide a mobile app for smartphones and tables. Furthermore, E-commerce is essential nowadays for the survival of a business. Smartphones have become an essential tool for business. Therefore, it is integral that Petrie’s electronics create an application for use on modern digital devices, to enable customers to see the range of products Petrie’s have in a mobile context. This introduction would also enhance the customer relationship management system. I would recommend this implementation as it covers all the components Ella wants covered: closer relationships with customers, rewarding the customers who spend the most, and for the company to thrive and prosper. The app would also include an efficient customer response