In the world today there are many consumers that have become more health conscious. Because of this it is important and imperative that the food and drink industry follow the wants and needs of every consumer. Many people today suffer from some sort of health issue which causes them to have to change their eating habits. This makes it hard on the businesses that produce sweets and sugary soda waters. So in order to keep up with the times and continue to make a profit the businesses must make changes to their products or create new ones. Over the years since PepsiCo has been in business they have been used to making their products like the founder did in the 1890s. Because of this they come under lots of scrutiny and lost profits due to it. However, PepsiCo rejuvenated itself by reducing the amount of sugar in their drinks and developing diet drinks. By doing this they were able to now win over the hearts of the health conscious consumers that quit drinking there soda. PepsiCo also partnered with several organizations to help assist them in developing ways to cut their advertisement that was being seen by lots of children and helped reduce the percentage of obese children. Also by reducing the amount of sugars and sodium in their products this …show more content…
One change was removing the brominated vegetable oil from their Gatorade. PepsiCo took the concerns of their consumers very seriously and when this teenager from Mississippi brought to their attention that BVO contained Bromine a product used in the making of flame retardant clothing PepsiCo began to research and find a replacement. PepsiCo has also begun catering to athletes across the world by developing different drinks to aid them in not only replacing electrolytes and carbohydrates, but also help them with energy, hydration, and