1. Executive Summary Adept Business Consultants have been commissioned by JB HI-Fi to provide an independent business report on the impact and opportunities from online shopping. In order for JB Hi Fi to continue to grow and maintain competitiveness Adept recommend that they continue to actively pursue online marketing and online shopping opportunities. JB Hi-Fi should look at expanding the range of products they currently offer online which will enable JB Hi-Fi to compete with an ever-increasing number of online competitors offering similar products to JB Hi-Fi, and allow both sales and the number of customers to increase. JB Hi-Fi have advantages over competition in terms of reputation, pick-up options from existing stores and high after …show more content…
Initially with one store in Melbourne, it was a local business. Since then it has expanded nationally. Technically, it became a global business when it expanded to New Zealand in 2010. Industry Sector JB Hi-Fi is part of the retail subgroup, of the tertiary industry sector. Their product range now includes: [IBIS World, 2016, JB Hi Fi 2016]. • Computers, Tablets • Audio Equipment • TVs, Home Theatres • Musical instruments, Headphones • Phones and Cameras • Whitegoods, Appliances • Music, movies (CDs, DVDs and Blue-Rays) • Repair services Legal Structure JB Hi-Fi Ltd is a public company where it has shares that are listed on the Australian Stock Market. JB Hi-Fi is a Limited liability company and it was floated in 2003. The Chief Executive is Mr. Richard Murray and the Chairman Mr. Gregory Richards. 4. The Online Business Online Shopping Growth Online shopping has grown rapidly since starting in mid-1990s. The online company, Kogan, is an external influence on the JB Hi-Fi organisation. Kogan started in 2006 as an online only seller and have grown rapidly and are now the largest online store in Australia [Kogan 2016]. Their range of goods is