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Jaguar Land Rover Case Study

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A brief study of how Jaguar Land Rover attempts to improve its social, environmental and financial sustainability with the use of cost accounting and comparing it with the traditional approach towards cost accounting and possible improvements that could be applied to the strategy.

Nowadays, seeking for environmental, social and financial sustainability has become one of the main objectives of large enterprises such as JLR. Jaguar Land Rover Automotive PLC is a British automotive company which is headquartered in the United Kingdom, and a subsidiary of Tata Motors Ltd. It designs, manufactures and sales vehicles bearing the Jaguar and Land Rover brands. JLR became a wholly subsidiary of Tata Motors after it acquired the former Rover Group from Ford Motor Company in 2008. Last year, Jaguar Land Rover sold over 460,000 vehicles, including Jaguar, Land Rover and Range Rover (which is actually part of Land Rover) vehicles. It is considered the UK´s largest premium automotive manufacturer, one of the major car exporters and one of the most profitable businesses of the industry in Europe. JLR employs more than 25,000 people in the UK and supports around 200,000 employers that indirectly work for Jaguar Land Rover through their dealerships, suppliers and other related British businesses. According to CEO Dr. Ralf Speth, they have invested more than £2 billion in Research & Development, with the aim of not only staying at the top of the automotive industry, but also for assuring a
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