Jamba Juice Chapter 1 Stakeholders: The stakeholders are relieved with the change in current strategy as it has resulted in a positive net income after some time. These stakeholders include the suppliers, employees and firm’s board of management. Vision: “Jamba Juice’s vision is to establish an organization that heartens the daily experience of the community, the firm’s customers and the firm through the self-nourishing qualities of vegetables. The idea is to have clients leave the company’s stores with a better feeling about themselves since they understand that when they choose Jamba, they have opted for a healthier lifestyle.” (Jamba Juice Strategic Plan, 2013) Mission: “The mission of Jamba Juice Company is to enhance the health and …show more content…
These customers have limited control over the company but with growing information of customers and availability of online data, these people could affect prices in the future Supplier Power Jamba Juice’s suppliers are quite powerful as the companies from which Jamba acquires its products are large manufacturing organizations. These large organizations have the power to influence the prices of supplies. Chapter 3 RBV: Jamba Juice is on the right track of focusing on its image of being a premier brand. The collaboration with Nestle will give it a slight edge and help increase the diversity of the items in its menu. This competitive advantage in line with the acceleration of franchising and opening of stores in non-traditional locations will help increase sales and net income of the company. Firm Performance: As fiscal year 2012 comes to a close, Jamba Juices had delivered a company owned store sales of 4 to 6 percent. The operating profit margins were of 20 to 23 percent. In 2013, the company had a strong control on expenses with an increase in revenues which resulted in a positive net income after a gap of few …show more content…
Fresh squeezed fruits, blended beverages, baked goods and meals, nutritional supplements and healthy snacks were currently being offered by the company. They also offered a line of fruit and vegetable smoothies with the focus on health; a weight burner boost was added to the drinks in order to help manage weight tastefully. The new kids menu was also a differentiation selling point for the company as it had created a meal which contained all the essential elements with no added sugar. Corporate Entrepreneurship: Jamba juice focus is on strengthening its customer needs by offering ready to drink products, hot food and drink items during the cold weather, and a range of breakfast and lunch food items to complement its juice based offerings will help it come up with new variety of drinks in the future. In addition to this, the expansion of licensing agreements such as distribution of water through Pepsi, Jamba branded products such as yogurt and frozen sorbet by Oregon Ice Cream LLC and lastly Jamba branded apparel in partnership with Headline entertainment is giving Jamba Juice the opportunity to earn additional revenue through these various new ventures and will help it grow in the