Jamba Juice Essay

1. Jamba Juice should compete first by obtaining a sustainable advantage. Jamba Juice should transform its chain through re-franchising their existing stores that are already there, and the other option would be to expand its store locations, which in return will increase its brand awareness and reach customers better. Also, by expanding their store locations they should look into growing store locations internationally. Another would be expanding the Jamba Juice product line, such things as possibly adding more food offerings by serving breakfast, lunch, and dinner or another could be including merchandise people can purchase from them. For managing its growth Jamba Juice can by refocusing on geographical locations which have uplifted the demand for its products. Jamba Juice needs to look into markets where there are harsh and long winters that could diminish the need or desire for their cold products. They should also manage their growth by focusing on and planning future predictions of the market economy. Jamba Juice could also implement a strategy to quickly scale or to take a more cautious approach and focus on building their own stores. Lastly, one more way of managing their growth would be using technological advances to help by finding ways

The key forces in the general environment that affect Jamba Juice’s choice of strategy is due to rather the increase of market competition, but also the changes that are consistently happening in what the needs of the consumers are or even possibly their spending habits are. Organizations such as Jamba Juice need to identify and analyze the industry and general environments which will affect the choices of their strategy. Technological advancements will also have an impact on Jamba Juice’s strategy. Especially in such areas as digital marketing and the rise of mobile ordering. Key forces which are always affecting Jamba Juice’s strategy are economic, global force, political, sociocultural, technical, and