Jamba Juice Jamba Juice was founded its first store in San Luis Obispo, California, in April 1990 by Kirk Perron, but it popularity at the mid-to late 1990s. In 2008, James White become CEO and president, after then, he instituted some strategic priorities and success. In 2010, the company had 743 locations consisting of 351 company owned and operated stores and 392 franchise stores. The fiscal account the company had over $260 million in revenue in 2010. Even it had $260 million revenue it still a net loss overall. The healthy fruit smoothies is the most popular goods in Jamba Juice. They also sale fresh and healthy juices, and other energizing products, they hope they can provide to customer a memorable and pleasant experience. The customer can according to their taste to desire and blending what kind of beverage they like. The Jamba Juice is a active lifestyle company, they believe that their passion are more than its value and vision. Characteristics of Jamba Juice, life cycle The characteristics of Jamba Juice is that the product is low calories, no artificial flavors and no artificial preservatives. …show more content…
They are planning to expend its existing markets and develop its business into new markets. The Jamba build some strategies to reach their arm. First, they are developing new stores. Second, increasing customer frequency. Jamba’s growth strategy was to increase the frequency of customer visits. Which averaged fewer than two per month for 80 percent of Jamba customers. (2007, Jamba Juice report) third, expense reduction plan. The CEO of Jamba Juice White planned to increase operating margins by eliminating approximately $25 million in store-level costs. (Kunal Arora, Jamba, Inc. (JMBA) Memo: