Jamba Juice Essay

1. Executive Summary

Jamba Juice is a chain with over 755 restaurants in the United States providing healthy and fresh products such as juices, smoothies and nutritious snacks in the food and drink industry.

This report will focus on the strategic plan of the company by analysing the internal and external business environment to highlight the brands strengths and weaknesses. The internal environment focuses on the resources and competencies of the organization whereas the external environment which focuses on factors such as political, economic, social and technological, which are outwith the company’s control.

Jamba Juice aims to encourage a healthy lifestyle throughout society and they intend to do continue doing this by growing further.

has suppliers for all of their smoothie ingredients. They use simple raw materials such as fruit, vegetables, dairy products and protein. Because each store location is franchised, every individual store gets their products from various suppliers. With that supply they are able to produce their product line which includes, their specialty whole fruit smoothies, hot oatmeal, breakfast wraps, sandwiches, baked goods, fruit bowls and other snacks.

• Smoothie and Juice sales exceed $662 million in the US alone. Aside from the smoothie and juice industry, Jamba Juice has major competition with other specialty beverage industries, like those of coffee shops. There are many other companies like Starbucks that have already introduced juices and smoothies into their product line. There is constant competition growth in the specialty beverage industry and Jamba Juice needs to do their best to remain a major player in the game and stay

For one, their main focus is just drinks (smoothies and juices) and they could lose customers if there are folks who want both food and a drink; potential customers could choose to go to an establishment where they are offered both. Another weakness is that they do not advertise offer, like coffee, which has a huge following/ crowd-base.

• They have the opportunity to sponsor sporting events, this reaches out and expands on their marketing brand of serving health conscious customers. They can choose to compare themselves to other competitors like Smoothie King and improve the quality of their products to make themselves be the preferred brand.

• Because their products have fresh ingredients, if there is an increase in the cost of raw materials, they may suffer and take a loss. Other threats include changes in trends, many people prefer to make their own drinks/ smoothies and it may be cheaper for them to do so.

• Financial