Conduct an environmental scan for Jamba Juice as it considers a new juice bar to open near your university. Identify factors that you think have an impact on the juice bar market, and indicate whether these factors would tend to enhance opportunities or represent threats. After conducting an environmental scan for a new Jamba Juice location near a local university, the factors that I’ve found that may have an impact on the market are as follows: • Low competition • Location • Demographics • Weather conditions Low competition presents Jamba Juice with great opportunities to enter the market. In the downtown area there is only one competitor within the market, in addition, this smoothie shop has limited hours and business days due to their location being at a farmers market. Location and demographics also presents Jamba Juice with opportunities to enter into the market. Jamba Juice new juice bar would be located downtown in walking distance of a local university, two-thirds of Jamba’s customers are between the ages of 15 and 25 (Kerin & Hartley, 2017). This location is primetime for Jamba Juice targeted customers. Lastly, the northern weather conditions could present a threat for Jamba Juice. With this location being within …show more content…
More and more consumers are changing their lifestyles to become more healthy and mindful of the products that they put into their bodies. In a January 20, 2015 USA Today reporter Bruce Horowitz surveyed more than 30,000 consumers in more than 60 nations revealed that more younger consumers are far more concerned about everything from food ingredients, genetically modified food to organic foods than previous generations (Watson, 2015). More than four out of ten individuals polled in this group indicated that they would be willing to spend more money for healthier products as opposed to 32 percent of millennial’s, and 21 percent of baby boomers (Watson,