Jd And Oxfam

The marketing techniques used by JD and Oxfam are market penetration, market development, product development and diversification.
Market penetration is when you sell more of the same product into the same market, JD use this by selling a variety a trainers, bags and tracksuits. This is market penetration because they are offering promotions, price-cuts and loyalty schemes. By selling more of the same product into an existing market they will have more competitors such as Footlocker and Sports Direct. These are competitors because they sell the same products but sometimes at a lower price which will mean that JD will have to lower their prices even more or to introduce customer loyalty points (for customers to get discounts off their next purchase)

so they can invest in opening new stores or developing their online site where your purchases can be delivered direct to the customer. By developing a website, you will attract more customers and make more sales earning them a higher profit.
Using product development when you release a new product into an existing market is taking a risk because the public may not like the product you have developed which will mean that the cost spent on developing the product will be wasted. For example, in its most recent half year results, JD sports reported a 1.2% decline in gross margins due in part to increase provisions linked to products it couldn’t sell. (Source: http://otp.investis.com/clients/uk/jdsports1/rns/regulatory-story.aspx?cid=222&newsid=445479)
As JD meet their organisational and marketing aims they received a turnover in profit where they made more than what they put into advertising, making and selling the product. This means that they will receive a high profit, in 2013 JD’s revenue was £1,256.9 million and by 2014 this was increased by 5.7% to £1,330.6 million. (Source: http://www.jdplc.com/investor-relations/key-financial-information.aspx)
Task

The stages are;
• Product recognition: this is where they look for the brand with the best quality in this case it is JD.
• Information search: the consumer will go and research the competitions websites to see if they can find a cheaper price for the product they want to buy.
• Alternative evaluating: this is when they compare the prices to see which one is better.
• Purchase decision: this where they evaluate the prices and make the right decisions depending on the prices
• Post purchase behaviour: they give decisions on the products they brought by writing reviews.
(Source: http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/)
Three examples of a business decision making unit are;
1. Goods: these help make the decision because they can decide whether or not it’s at a good quality.
2. Staff: these make the decisions on the recognition, information, evaluating, decision and the behaviour of the store

Task 6:
The marketing mix contain of the 4 P’s, these are; product, place, price and promotion. The product is important because if the public react negatively to it they will have a lack of sales meaning they’re wasting money on advertising, if the public react positively to it they will buy the product and have an increase in revenue, the last time JD brought out a new product they had an increase in revenue by