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Jerry Seinfeld Analysis

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Audiences are the receivers of messages. Typically, companies or organizations are “pushing” information out to audiences – disseminating material without the goal of listening in return. A common example is when companies issue news releases. They have information about an event, an acquisition or a policy decision that is important for their audiences to know, but they most likely are not looking for those audiences to weigh in at the time of release – just like Jerry Seinfeld. He is telling us his jokes and humorous observations. He is not intending for – or wanting, I’m pretty sure – those of us in the audience to give him feedback from our auditorium seats. Our job as the audience is to observe the performance, not to participate in

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