Advertisements Taking Over Our Lives An advertisement can be used for many things. From trying to sell a product, to trying to capture the audience attention, portraying the ideal body image of men or women, all of these types of advertisements are all merged communications into one. In “Jesus Is a Brand of Jeans”, Jean Kilbourne discusses the cultural impact of advertising and the body image of women. I agree with her viewpoints of the cultural influence as well as impact of advertising because everyone tends to stay within culture and the negativity of women’s body image and are exploited by advertisements message of being perfect. In Jean Kilbourne’s article “Jesus is a Brand of Jeans”, she discusses the cultural impact of advertising, she says that people do not notice the influence ads have on them. She quotes an advertising critic Sut Jhally, “To not be influenced …show more content…
The text says in bold large font “Amazon.com/ Fashion, Smart is Beautiful”, the ad’s message is trying to sell to the consumer that by being fashionably smart you will be “beautiful”. This ad relates to Kilbournes point on how women are exploited by ads because when women see these types of ads they see thin beautiful models and how Amazon labeled them that smart is now beautiful, this makes women especially teenage girls vulnerable to these types of messages and want them to be perfect like them. Deborah L. Rhode’s article “Standards of Beauty Are Increasingly Influenced by the Media” from the book “The Culture of Beauty”, agrees with Kilbourne’s point about the media but in this case ads establishing beauty standards to promote consumer products. Rhode says, “The media have… had increasing influence on both the importance and definition of attractiveness”, Kilbourne agrees with Rhode because advertisements have based all their ads on women being perfect, beautiful objects