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Jobs: Napster Controversy And Turn It Into A Win For Apple

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1) Define the Jobs’ “whole product theory” and discuss why it was more than the device and the software. What else was a factor in the development of the product? A) Jobs “whole product theory” states that you cannot product successful technology products-products that work well and live up to expectations-unless the company that created the hardware also creates the software (Elliott, 2011). It was imperative that in order to get the best performance of the software running on the hardware, you must control the total system. Apple for example, believes that the “Whole Product” means way more than the device. Their goal is to design the product so it fits into the natural ways of life, how people customarily use things, rather than expect people to adapt-aiming to create a satisfying sense of the natural, intuitive, and simple (Elliott, 2011). Product decision, challenge of timing, being an evangelist for your product were just some of the factors in the development of the product. 2) How did Jobs weigh in on the Napster controversy and turn it into a win for Apple? A) When weighing in on the Napster controversy, Jobs and his cohorts at Apple insisted that the issue of music piracy was fundamentally behavioral, not technological (Elliott, 2011). Jobs …show more content…

Jobs made rounds with several companies telling them about how bad they were selling their products. How they are not in touch with the way people relate to their music, computers, and entertainment. Jobs explained to the companies how Apple understands people and that they were going to enter their market under their rules. The process was not easy, as executives were not interested until Cingular which was later AT&T made a deal with Jobs where can dictate the terms of the agreement. Apple definitely gambled, but if payed off in the end for both

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For instance, cell phones are constantly changing and have had a rapid growth within these past couple of years. Also “Thanks to the technical intelligence and capability provided by Apple co-founder Steve Wozniak, Jobs was able to bring his vision of a mass-market personal computer to reality” (). In the article it describes how creating his vision with apple it was able to open the world of technology, also helping start many new advancements with phones. His hard work was able to make an advancement in America that would only help flourish the years to come. It is astonishing how many unique programs devices can run and how new technology is so interactive with humans.

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Jobs saw the Android handsets, with their touchscreens and their icons, as a copy of the iPhone and he decided to sue” (Gladwell pg. 5 ) In his lawsuit letter he threatened to destroy Android, and even used curse words to express his anger for something that he had done many times before. Gladwell states “In the nineteen-eighties, Jobs reacted the same way when Microsoft came out with Windows.”

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Intellectual property rights serve the public good by sparking creativity, production, improvement and innovation (Emerson 64). IP laws protect tangible expressions, not mere ideas. However, this tangible expression creates the possibility for fraud and intellectual property infringement. A&M Records, Inc. v Napster Inc. addresses the issue of copyright infringement in regards to peer to peer file sharing. Does this program constitute fair use?

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If you have ever set out on your computer to purchase or play music off of sites like iTunes or Spotify, you know how simple it is to download your own music files, as well as share them at just the click of a button. Before these simple sites, music felt almost impossible to get. This issue inspired an 18-year old boy named Shawn Fanning to start a revolutionary company in 1999 called Napster. Let’s just say, Napster blew the rest of the sound and music industry out of the water.

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All is quiet in the beautiful ocean then you hear a scream then you look out into the ocean and the only thing you could see was a shark tail. Older Than Dinosaurs? Sharks have lived on the earth longer than you think for example, over three hundred years ago sharks roamed in waters, that is one hundred million years before dinosaurs roamed the earth!

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In Jobs’ later days, most likely around the age of 18 or 19, he worked in a video game design-type scene with the popular game, Atari. Just a few short years later, he reconnected with Wozniak, and together created the computer company branch of Apple. Starting at a bare-minimum local business quickly turned into a huge franchise, that now branches out in iPads, phones, small music players, and

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Both Steve Jobs and Mark Zuckerberg developed technology in ways different than Amazon. One creates a space of individuality and connection while the other a place to share memories with the world. Apple is progressing technology through its products in a creative way. People were able to design a space that was specific to themselves, giving each person a sense of individuality. These products also created a space for learning, by searching the internet and using educational apps, their products could make a person

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Steven Paul Jobs truly was one of the greatest entrepreneurs in history, and his devotion to perfection shaped him into the epitome of the American Dream. This perfectionist attitude Jobs possessed led him to greatness, and resulted in spectacular products ranging from the Macintosh to the iPhone. Throughout the course of his life, Steve Jobs was obsessed with the impeccable; he always expected every product associated with his name to be “insanely great” (Isaacson 110). Early in his career at Apple, while developing the Apple II, Jobs “spent days agonizing over just how rounded the corners [of the computer] should be” (83). Not only did Jobs agonize over how rounded the corners should be, but he also spent days attempting to pinpoint the perfect

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The Web 2.0 has revolutionized business practice and the cross-platform iTunes functionality is one of the representatives by selling music with DRM-free. Apple has removed the Fairplay Digital Rights Management system from iTunes music in order to create a larger iTunes user base and protect its integrated platform. This action also enables Apple to protect the corporate knowledge on user interfaces and industrial design. Nevertheless, this refusal was meet some criticisms which claimed that the reason why Apple is afraid of illegal copies of music is because it need to take advantages as a leader in the market position of both music players (iPod) and electronic music sales (iTunes). However, from consumers’ perspective, many users agree since Apple has removed DRM, the experience of browsing the iTunes Store comes to be much more

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Since 1999, when people began to finally understand how the internet functions, free online music streaming change the way people purchase and listen to music. It all started with the creation of Napster, the first music streaming site, where users could select songs to create their own playlist instead of random selected radio music. However, due to the major impact on music industries, Napster was shut down in February of 2001 for illegal downloading, which violated the legal copyrights owned by music companies. Similar to downloading movies to watch at home, people share music files downloaded from online free music sites instead of purchasing songs on iTunes. Moreover, now sites such as Pandora and Spotify stream music for free on apps for people to listen to wherever they go.

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Apple iTunes allowed a new platform for the music industry where their product could be sold. With Apple and the music industry working together, the consumer could receive the product as it desired and the music industry was able to profit by selling copyright

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Background The internet has been a boon for some and a curse of others. This is especially true as it pertains to the music industry. Before the advent of online music streaming, CDs were the vessel through which consumers were able to purchase music from their favorite artists. The downside was, if a customer only liked one song by an artist they would have to purchase the whole CD and spend $15-20 to get the one song they liked.

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Apple’s CEO Steve Jobs was able to save his company through a masterful marketing program, product innovation, and entrepreneurial corporate culture. The company adopted a market orientation in which it focused on consumer behavior and was able to collect information about consumers’ current and future

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What marks out Steve Jobs as a successful leader is the success of Apple and the extent to which Apple is Jobs’ personal creation. As the case points out, Jobs is one of a number of celebrated

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His company had worked for many years to develop the cutting-edge technology and in 2011, Apple sued Samsung for infringement of patents, trademarks, user interface, and style. Some of the features apple claimed were ‘stolen’ include; methods of handling phone calls and data simultaneously, reducing interference between devices, processing text messages and attachments, and improving network efficiency. Shortly after Samsung countersued claiming infringement of mobile-communications patents. The argument was compared to two children bickering who took who’s idea. The cycle of this lawsuit ended in August 2012, when a court in California ordered Samsung to pay Apple more than one billion dollars in damages for infringement of intellectual property of Appleʼs iPhone and iPad technology and design.

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