Joey’s Franchise Group, well known for its popular restaurant chain; Joey’s Seafood Restaurants, is expanding its horizons. Led by Joe Klassen, Joey’s Franchise Group has expanded their reach and their market by opening up distribution channels with vertical integration. They have done this through the purchase of TEJA Food Groups as well as acquiring other brands to their growing empire. Joey’s Franchise Group has become an authority on franchising being the force behind other business concepts in the Canadian marketplace, including Homes & Land and MVP Modern Barbers. The original MVP Modern Barbers opened in 2004 in Calgary. The brand was a response to a growing (Haha) demand for quality grooming in a space built for men. Joey’s Franchise Group bought the concept in 2011 realizing the potential for a franchise business. The plan was to target both Urban and Suburban customers who appreciate prompt and skilled service in an environment where they would feel at home; the ultimate MVP experience. As the brand suggests this is not a typical run of the mill barber shop. Every cut comes with a scalp massage and a complementary hot face towel. In a modern twist every chair …show more content…
Together they have developed a brand within a network of 265 real estate marketing franchises, which publish approximately 50 million magazines each year across North America. Homes & Land Canada began operations in 2001 and has grown to 29 active franchises across Canada. This network is projected to grow to 35 franchises in the next 3 to 6 years. Each Homes & Land franchisee is given an exclusive territory for selling advertising to real estate brokers, agents and other service providers. The networks scope and experience have made it one of the more recognized and trusted brands in the real estate