In his inaugural address, the President of the United States at that time, John F. Kennedy, addresses the issues of the country and the current Cold War they are in. Kennedy lectures about freedom, poverty, oppression, the Cold War, and his call for greater times for the country. Kennedy’s use of ethos, pathos, and logos captures the attention of his audience and is used to unify the country to follow him and trust that he will lead the country to a greater time. Throughout his inaugural address, President Kennedy utilizes all three forms of the rhetorical appeals in an attempt to unify the people of the nation. For example, at the very beginning of his address, President Kennedy utilizes ethos when addressing the different people that have …show more content…
he addresses the world with five categories—“To those old allies whose cultural and spiritual origins we share,” “To those new states whom we welcome to the ranks of the free,” “To those people in the huts and villages of half the globe,” “To our sister republics south of the border,” “To that world assembly of sovereign states,” and “to those nations who would make themselves our adversary” – and explains how he is going to handle every one of them (Kennedy). This gives off a sense of leadership from Kennedy, because his explanation of what he plans to do with the different countries that he stated shows the American people that their president has a plan, and that he plans on executing it during his term. This instills trust in the American people, for when they see that their president has a plan, it gives off the impression that President Kennedy is a trustworthy man and he always thinks ahead to a better future. This emanates the feeling that President Kennedy is a kind and caring man and only has a better future in store for the people. This projection of him makes Kennedy a reliable person and a more than great President, which further gains the trust of the American