JPMorgan Chase & Co., as one of the top 10 banks in the world, has thrived on its global strategies during the past five years. The bank’s global businesses involve all fields of finance, covering from private banking and financial advisory to investment banking and asset management. Fours primary segments, Consumer & Community Banking (CCB), Corporate & Investment Bank (CIB), Commercial Banking (CB), and Asset & Wealth Management (AWM), contribute to the diversified global income stream by establishing a vast network of subsidiaries and branches worldwide.
Nowadays, JPMorgan is facing the most crucial challenges and opportunities in the global digital economy, accompanied by the technological revolution. On the one hand, digital expansion
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aims to ensure inclusive, sustainable growth and become the most respected financial services company in the world and the foremost choice of individuals, corporations, and governments worldwide. By establishing a vast network of subsidiaries and companies across the globe, the company would be capable of dealing in all fields of finance, covering from private banking and financial advisory to investment banking and asset management (Tefi 2022). Accordingly, JPMorgan generally consists of four primary segments: Consumer & Community Banking (CCB), Corporate & Investment Bank (CIB), Commercial Banking (CB), and Asset & Wealth Management (AWM) (JPMorgan Chase Annual Report 2022). Firstly, regarding the CCB segment, 4800 branches have been distributed in all lower 48 states as of 2022, as well as the first digital retail bank in the U.K. market (Consumer & Community Banking Investor Day 2022). The bank offers deposit, investment and lending products, payments and services to consumers, and lending, deposit, and cash management and payment solutions to small businesses (JPMorgan Chase FORM 10-K 2021). Secondly, the CIB segment has tended to expand in over 100 markets globally by establishing its subsidiaries and affiliates worldwide. The bank provides investment banking, market-making, prime brokerage, and treasury and securities products and services to global corporations, investors, financial institutions, merchants, government and municipal entities (JPMorgan Chase FORM 10-K 2021). Next, The CB segment is reliant on overseas branches to provide comprehensive financial solutions, including lending, payments, investment banking, and asset management products to clients, including small businesses, midsized and large corporations, and local governments (JPMorgan Chase FORM 10-K 2021). Lastly, the AWM segment offers multi-asset investment management solutions across equities, fixed income, alternatives and money market funds to institutional and