EXECUTIVE SUMMARY Juice Blend is a small food-service company based in Altoona, Pennsylvania. Founded by Michael Kivisto, an enthusiast of food and healthy living, is dedicated to promoting fresh and organic eating. Juice Blend was established in 2017, in response to emerging health trends and the need for a lighter dining experience. Juice Blend will be the leading juice bar in Altoona, with a rapidly developing consumer brand and increasing customer base. Juice Blend will reinvent the juice experience for individuals, families, and take-out customers by selling superior, innovative products at reasonable prices. Juice Blend will have a convenient, inner-city location and provide the industry with extraordinary customer service. Juice Blend will be the first of its kind as there is little to no competition in the area. Juice Blend will be a store-front and delivery service that offers juices, smoothies, soups and salads. All incoming inventory will be of …show more content…
Our involvement in community events, strategic relationships with other local businesses, inexpensive marketing tactics, providing helpful lifestyle advice to customers, and consuming our entire inventory will help achieve our goal. PART I: STRUCTURE OF BUSINESS VISION STATEMENT Juice Blend aspires to be the leading juice bar in Altoona and for our brand to be an equally balanced and satisfying lifestyle. MISSION STATEMENT Juice Blend’s primary responsibility is to offer locally sourced fresh juice that characterizes a viable healthy option. As the first juice bar in Altoona, we will emphasize personal relationships with our customers. Our value comes from supplying local residents, as well as tourists alike, with refreshing healthy products. Juice Blend aims to maintain high profitability and close ties to the community, so that it can serve customers for many years to