Overview Just Container Things™ has been at the forefront of food packaging in Australia for 5 years however the recent trend and demand for biodegradable food packaging from local and international competitors has caused a steady declining trend in sales. Objectives Design, develop and promote the new Just Container Things™ next generation product BioLiving© in order to make it a strong competitor in the biodegradable plastics market. Goals Create a manufacturing plan for the new biodegradable line of plastic cups, BioLiving©. The critical and extensive insight into the aspects of the implementation process outlined in this plan has enabled positive foresight into the future of Just Container Things™ as a competitor in the biodegradable food …show more content…
1. Design and develop an innovative, certified biodegradable and compostable cup and lids for hot drinks by 31 December 2015, in compliance with Australian Standard AS4736 and manufactured completely from biodegradable plant material and renewable resources to replace existing products manufactured from oils. 2. Run a marketing campaign at a cost of $880,000 to raise consumer awareness of the importance of biodegradable alternatives for food packaging to minimise environmental impact and diversion of waste from landfill until 31 June 2016, aimed at promoting brand image and increasing market share. 3. Implement the market launch of the new product in accordance with the project proposal, by 31 October 2015 at an operation and setup cost of $9,000,000, until project end date. 4. Implement an ongoing customer feedback system for quality control and improvements to the final product by 31 October 2015. 2. General Approach 2.1 Managerial …show more content…
- The timely execution of goals through specific delivery timeframes. - The continuous evaluation and reporting of progress by the Project Manager to upper-level executives. 2.2 Technical Approach The goal of BioLiving© is to make biodegradable food containers made from sugarcane. Similar to Greenmark Company (Greenmark 2014), sugarcane bagasse will be used as the raw material. After juice extraction, bagasse is a pulp derived from sugarcane stalk. Bagasse is considered a waste fibre from the process of extracting juice. A sugar factory produces 3 tonnes of wet bagasse for each 10 tonnes of sugarcane crushed. After extracting the juice, the bagasse is heated and pressurised in order to sterilise, sanitise and to mould it to various shapes for food packaging. Our products, such as bowls, containers and plates are sterilised, follow food safety standards in Australia. “BioLiving” products are biodegradable in 60-90