It’s 2017. The “millennials” are buying too much avocado toast to properly support the economy, and it seems like a new social media or dating site is popping up every month. Corporations are catching on and have been pushed to find new and creative ways to reach the segment of the population that scoffs at traditional ads. The easiest way for companies to reach consumers has become social media. In the last year, there have been a couple stand-out methods used that strive to reach the largest number of consumers without using the traditional advertising avenues. There is a trend for corporations to take on a persona in the form of a social media account that responds directly to the general public. Then there is the oddity that is Tesla’s …show more content…
The most pressing of these was the impending release of its mass-market vehicle, the Model 3. There is also the continuing goal of getting autonomous and electric vehicles to the mainstream. The kairos of Tesla’s advertising campaign provided a crucial push for the advancement of all off these objectives. Tesla played the top 3 and winning video at the release event for the Model 3. This event was both broadcast live online, and covered by every major and minor news outlet that covers automotive news. The level of exposure at the event provided the perfect opportunity to show every potential consumer just what the company is about and its products. The only comparable event is Apple’s annual press conference for their new iPhone devices. Timing like this could not have happened by accident. The ad competition began in early March, 2017 and ended in early May. Then the winners were not revealed for another two months. All of this was almost certainly in anticipation of Tesla’s planned media event in the end of July. There was no reason to reveal the winners ahead of time when just a couple more months provided both mass exposure and a better opportunity to reach those who care about the product Tesla is pushing. Furthermore, Tesla’s advertising gave more credibility to the market’s push for an autonomous and electric future. The ads generated by the ad campaign hit these …show more content…
Tesla and Wendy’s techniques both do something innovative by giving their consumers a sense that they are being completely transparent. To the end consumer, the Wendy’s twitter has a certain authenticity that can’t be matched by traditional advertising. It works so well that, many times, the audience hardly realizes that they are being advertised to. When a consumer receives a reply from the Twitter account or sees one of their tweets, they think two things: 1) this is an actual person I’m interacting with and 2) they aren’t trying to trick me into anything. Tesla also achieved this transparency by removing themselves from their competition as much as possible. People felt that the corporations weren’t trying to trick them into doing anything, meanwhile they succeeded at exactly