In the year of 1960, violence was spreading with the rise of advent conflict, solutions had to be firmly established by the candidates John F. Kennedy and Richard Nixon during the first televised presidential debate. Political ads and their representation of their beliefs and solutions on camera provided a vital part in the angle of vision, appeals, and style of each candidate. Both presented their solutions, Kennedy seeming more credible and graceful than his opponent. An intelligent, clear demeanor was demonstrated for Kennedy. Americans were directly affected by his confident patriotic statements. His opening statement questions the American freedom and their efforts to maintain economic and social freedom. He places importance on his intention to change the educational system and financial, but in order to maintain its freedom is to act individually. The power to change is on the generation’s hands and he wants them to feel empowered in that way. The main focus is on the strength of the citizens. Kennedy gives reality …show more content…
Examples are provided on ongoing segregation and consumption waste. Nixon uses the proof of effective programs like medical care and energy development to encourage methods to maintain and improve those programs. Nixon established his credibility with his political experience with foreign policy and vice president. He sounded professional as well. Kennedy used confidence as credibility. Both candidates used pathos by describing the effect the lack of extensive programs or economy has on the American people. Kennedy mentions the outcome of little consideration of consumption waste while other countries are going hungry. He uses the idea as America collaborating together to appeal to one’s patriotism. Nixon claims that an increase in medical care and social security will better the lives of millions who cannot afford proper