In todays modern world it could be detriemtnal if companies ignore the incorporation of social media into their general business practices. Small budgeted businesses can equal the playing field against large market competitors. Large companies can also diversify into markets and reach a wider range of audiences. Both GLOBALLY. We can see the depth and success of social media from multiple case studies seen on each platform: Facebook A retailer who we can learn how they implemented and why they were successful in terms of using FB is seen by women’s boutique founder 25 year old Anna Clarke. Before opening up her Lana boutique store in North Shore, her company’s Facebook page was up and running several months beforehand to create hype. Clarke …show more content…
• Encourage customers to interact and tag their photos to the company site and spread the word – a form of Un-pressured advertising. Twitter A success story which retailers can learn from using Twitter is that of Coke’s share a Coke Campaign which integrates personalization, a call to action and interactivity all in one. Recently Coke has implemented ads by using Twitter's Tailored Audiences platform in an innovative way to create this targeted style of advertising. Key learnings and Recommendations • Audiences get behind and participate while creating their own content and share the brand • Personalizing the connection with its consumers • Share a coke – makes people want to carry out an actin with the brand – purchase and spread the word. Instagram A success story that we can learn from on Instagram is that of Ben and Jerrys ice cream. According to Instagram, last November the brand posted four images of their new flavour over the course of eight days, targeting users between 18 and 35 years old. They reached 9.8 million users in the process, saw a 33-point increase in ad recall, and informed 17% of these users to their new