Fresh is Better In the world where several Health issues are skyrocketing such as obesity and diabetes, making consumers to start shifting more towards healthier choices. Some of the causes for these kinds of health issues are sugar and preservative from processed foods. Most people now a days would like to know exactly the ingredients that compose their food and where they came from. The government has been pressing the food industry into making low fats, sugar, and preservatives in their food. This is one of the reasons why several companies are now advertising products based on healthy or organic choices such as the use of farm grown, emphasizing low fats and sugar. Heinz is a company that makes condiments such as tomato ketchup, also remaining …show more content…
In the advertisement, a ketchup bottle is depicted by sliced tomatoes. This is powerful and precise in the sense that it portrays the idea that Heinz does not use preservative and sugar in their ketchup. It signifies that inside the actual bottle of Heinz ketchup is a bunch of freshly picked tomatoes. The more red tomatoes are, the more ripe they become, this can also signify fresh ripe tomatoes which implies that the best of the tomatoes are chosen in the making of Heinz Ketchup by utilizing tint of deep red color towards the top of the picture. The picture also uses the same label used on the real bottle, and in the label are the same words and colors used on the actual Heinz Ketchup. Another interesting thing that brings out the symbolism technique is the sliced tomato at the top with the green stem still intact and also at the bottom is a sliced tomato that represents the bottom of a tomato, making this picture look like a full size tomato that is ready to be used as ketchup. This can convince the consumers that tomatoes are the only ingredient in their ketchup. The bottle made of sliced tomato is the smaller version on Heinz ketchup which can signify decrease in fat and sugar, this can also present an idea of a fit or slim body that can appeal to people seeking a slimmer body. Heinz as perfectly use symbolism by reinventing their ketchup ingredients making it appear as a