Key metrics for the ski industry, in general, are average true snowfall, skiable acres and number of days in a season, which often determine the price of season passes and the management to attract visitors at any time. Standard of true snowfall is a portion of the entire amount of snow a resort obtains through a season as whole. The metric will show the amount of snow a resort must make each year (Investors, 2016). With the launch of Epic Mix application and EpicMix Academy, Vail must utilize information from all social media to markups the sentimental and CRM of their organization through some key metrics. Customer Loyalty: According to similar web, Vail net promoter score is vital for the organization. Vail score negative 7, meaning that the customer loyalty of willing to not only come back for another purchases or services at Vail or will recommend Vail services to their family colleagues friends, etc. is (-7). Base on all the research, Vail has to focus on social media attraction. They have 56.67% of traffic through Facebook which could be their focal point of attracting visitors (similar web). …show more content…
Their income mainly comes from the visits of the skier. Any fluctuations in skier visits touch income from school’ ski, rental and retail sales. Vail Resorts functions in the hotels, traveling, and ski industries. A primary metric of this industry a year is the number of visits by the skier, which represents a person using a ticket to access a mountain for any part of a day. On ski season, there were in total 52.9 million in 2016 and 2017 there were 68.7 million total skiing visitors across North America, and the U.S. Vail Resorts had visits of 17.6% out of the U.S visitors and 13.6% out of the North American visitors. Here They could do better through their social media (similar