After making several calculations on both Kohl’s and JCPenny’s finical statements it is clear that Kohl’s is in a better financial position. Starting with over an 8-point gap between Kohl’s 3.50 net profit margin, to JCPenny’s -4.06 net profit margin. This proves that Kohl’s is more profitable making 3.50 dollars of income for every item sold, on average. Kohl’s is the better company to invest in but JCPenney is slowly pulling themselves out of a financial crisis. According to Investopedia, “Kohls is opening a new outlet store it calls Off-Aisles… if this concept works, which it likely will, considering consumer conditions, look for Kohl’s to ramp it up, big time.
Marketplace stores sell a full food store and pharmacy along with general merchandise. However, Marketplace stores do not sell apparel. Price-impact warehouse stores offer everyday low prices, plus promotions for a wide selection of grocery and health and beauty care items. Kroger also operates convenience stores, jewelry stores, and food processing plants. The company's convenience stores sell general merchandise and food items, and, primarily sell gasoline.
Gilded age 1878-1889 was the age of fast growth of industry and immigrants in America history. The production of steel and iron rose radically than other time. In contrast, the Western resources increased such as silver,lumber, and gold. As well as the transportation also improved. Railroad develop and move goods from resources rich west to east.
Firm Description and Strategic Challenge Kohl’s Corporation is a United States omnichannel retailer. They compete within the retail industry and are known for their wide range of products. These products include private and national brands that range from apparel to home products. It operates more than 1,100 stores across 49 states and has a strong online presence through its website and mobile app (Kohl’s, n.d.). Kohl’s has changed its business strategy from the traditional department store to focus on lifestyle.
Kohl’s a company that takes care of their customers, employees, and those that are less fortunate. Their focus is the well being and the growth of the families that work for them and the families that maintain the department store open. In other words, it’s core is based on helping others. The system designed to convenience everyone involved. As a result, it has spread to 1,160 locations in the US, 986 being innovative stores that are 88,000 gross square feet of retail space, and 178 non-innovative stores in 55,000 to 68,000 gross square feet of retail space.
Priscilla Avila Professor Karn English 1A March 9 2023 "Still, nearly half (48%) of businesses worldwide rely on the power of loyal customers to spread the word about their products or services. " - Grace Kim, https://tinyurl.com/92f4mfx4 A form of marketing called word of mouth is forceful and brief. It relies on audiences or consumers that will carry their review of a brand or products into their daily conversations. Whether their input is negative or positive, it leaves an impression on a potential customer.
Marketing Mix JCPenney is an American company that is nationwide. JCPenney is headquartered in Plano, Texas. The company has several department stores that are located in the United States, and also in Puerto Rico, as well (Bhasin, 2018). JCPenney uses a low price strategy as a way to attract customers. For instance, the company send an email to its customers about upcoming events, which includes recent offers, clearance sales, coupons, and discounts as a way to increase sales within the company (Bhasin, 2018).
My topic will be on the rise of Consumerism in the roaring 1920’s. I will include the development of the department store. From the importation of the British business model to New York, to the development of the Marshall Field & CO store in Chicago that revolutionized the shopping experience. I will also focus on the rise of factories and the large-scale industrialization of the US in this time. Through the use of techniques such as the assembly line among the large number of factories in the north, there was a large output of goods that fueled consumerism in the 1920’s.
In the 1920’s, America reached its highest standard of living. American citizens were making more money, working less, spending more time on leisure activities, and buying expensive items, such as cars. A middle class America was developing, suburbs were constructed, and the new workweek was shortened to five days a week. Despite this boom of prosperity, the changes in America from 1920 to 1945 were primarily detrimental. The United States began the 20th century on excess, but this excess eventually overflowed and left America high and dry.
1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like
Disco Music during the 1970s Pop culture during the 1970s originated as a consequence of the historical context of the era. The official end of the Vietnam War, the Watergate scandal, and the Bicentennial of the United States all occurred during this decade. As a result, a variety of social groups such as women, gays and lesbians, as well as racial and ethnic minorities confronted the American conservative ideals that had governed American society since the end of World War II. Conservative white Americans reacted to the civil rights gains that took place in the 1960s and moved to the suburbs of the city, leading to city deterioration. Ultimately the decline of the city allowed for the creation of cultural spaces (disco clubs) that in turn challenged normative American social values.
Following the 1950’s was a massive explosion in consumer culture led in part by the advertisement industry. “ Mass Society had arrived… techniques of sales promotion greatly abetted by the explosion of advertisements and public relations, increasingly resorted to ‘hype’ to push a cornucopia of new products and patterns” (Patterson, 345). Many different types of industries grew under the modern consumer culture boom, but some of the most poignant examples are tobacco and alcohol. The so-called sin industries had a massive hold on the public during the fifties and sixties; some of their success can be accredited to a flood of ads on every paper, billboard, and television show. The ads of the 1950’s are known for being quite strange and striking
A war thought only to have lasted so shortly the soldiers would be home for Christmas, was one of the most devastating wars in the history of modern war. Rather than just a few month long war, World War One raged from 1914 to 1919. This war concluded with technically no winner or loser, rather, Germany sought out an armistice in an effort to end the fighting. After the conclusion of the war, the Allied nations gathered together at the Paris Peace Conference to decide the peace settlements. From this conference, The Treaty of Versailles was created.
Kmart’s supply chain includes organizations, resources, people, activities and information or moving products from supplier to end customer. It involves ordering to suppliers, transportation of products, storage of products in warehouse, moving products to Kmart stores and finally providing products to customers. Kmart supply chain takes care of entire flow from manufacturing to warehouse till stores. General merchandise and apparel products for Kmart are produced directly by factories located in Bangladesh, China, India, Cambodia and Indonesia. Illustration of Kmart using Porter’s Model:
All around the world, there is a rapid increase in urbanization which primarily results in the physical growth of urban areas. Therefore cities are growing quicker and as a result, they are changing economically, spatially and socially. Properties within cities are becoming increasingly more expensive with an escalation in demand and therefore older buildings are being revamped as new economic groups enter the neighbourhood. Gentrification is the process whereby younger, middle and upper-income households migrate into the centrally located urban neighbourhoods, such as Woodstock in Cape Town, and the accompanying upgrading of rundown properties that previously had filtered down to lower-income tenants (Levy, D; 1984). It is also linked to the consequent changes in the neighbourhood’s character and culture which can result in the effects and benefits of gentrification not being evenly shared and distributed.
