Kohl’s Promotion Kohl’s promotional mix consists of Advertising, Sales Promotions, and Social Media and is used to persuade (persuasive advertising) the consumer to shop and to purchase products (product advertising) from Kohl’s. For example: ADVERTISING • Television Ads- Targeting by mass communication and evoking an emotional experience…… • Kohl’s is breaking its “Give Joy, Get Joy” broadcast campaign Nov. 6. The ads, from Energy BBDO, hinge on the department store’s promotional Kohl’s Cash, “and leverage it as a distinctive way for our customers to feel more joy this holiday, setting Kohl’s apart from the competition, driving traffic and customer engagement,” a spokesperson tells Marketing Daily. • Evoking the martial spirit of Christmas …show more content…
The dates for earning and redeeming Kohl's Cash® in-store or online are also disclosed on Kohls.com and in print advertising. Customer will receive a $10 Kohl's Cash® Coupon for the first $50 in purchases. An additional $10 in value will be added to the coupon for each additional $ 50 spent in that single transaction. On Black Friday the value of Kohl's Cash® Coupon was increased to $15 for the first $ 50 and any additional $15 in value was added to the coupon for each additional $ 50 spent in that single transaction. Kohls Charge Card All Kohl's Charge customers receive additional discounts on sale prices at least 12 times a year Advance notification of Kohl's Charge sales events by mail When Kohl's Charge customers spend $600 per year (January 1st – December 31st), they become Most Valued Customers (MVCs) MVCs receive at least 6 more offers throughout the year (totaling at least 18 offers) O SALES