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Kraft Argumentative Essay

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Kraft Foods can be described as a hero in the area of fighting hunger. Kraft Foods and their employees have made a commitment to sustaining Health and Wellness through Nutrition U.S. Chamber of Commerce (2011) advises that since 2005, Kraft has Foods has reformulated or launched more than 5,500 products which meet the goals listed below.
• Reduced fat, sodium, sugar and/or calories
• Added more beneficial ingredients, such as whole grains, fiber, healthier oils and micronutrients
• Made products “simpler,” with easier-to-understand ingredient lines and fewer artificial ingredients
To further demonstrate its pledge to be a champion in wellness through nutrition, U.S. Chamber of Commerce (2011), informs that Kraft Foods is a founding member of the Healthy Weight Commitment Foundation which is aimed at reducing obesity in the U.S., especially among children.
The heroes within Kraft Foods are its thousands of employees. Kraft Foods corporate website (2015) shares that they have a special team of more than 100 employees across North America called “Community Champions”. It is their …show more content…

This student is especially thrilled to discover a hero inside of the organization because an internal hero adds to the integrity of the organizational culture. For Kraft Foods one of its internal heroines was former CEO Irene Rosenfield. This student describes Rosenfield as a hero of equality and diversity. According to Working Mother’s (2012) under the leadership if Rosenfield, women employees represented 38% of Kraft Foods employees and 36% of its corporate executives and senior managers. Working Mother’s (2012) reveals that while serving as the CEO, Kraft and Rosenfield realized less female leadership turnover. This was largely due to the “The Efficacy for Women program” which aided female employees in obtaining/strengthening shows skills in the area of risk taking, influencing and building

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