Kraft Food Group’s Sustainability Christopher Rockwell Bridgewater State University Author Note This paper was prepared during the Spring 2016 Semester for COMM226-003 - Introduction Public Relations. Kraft Food Group and Corporate Social Responsibility (CSR) Kraft Food Group, a global food and beverage enterprise operates extensively in and with the public in regards to “creating a more delicious world” through widespread efforts encompassing its CSR strategy (SocialFunds 2010). Kraft Foods concentrates some of its efforts on sustainability by targeting specific areas of emphasis including agricultural commodities, packaging, energy, water, waste, and transportation and distribution. The main objective of this intensive approach …show more content…
Every aspect of nurturing its growth contributes to the resources sustainability with seed choice, water, compost, employment methods, earth, and waste disposal all contributing factors. The lasting sustainability of harvests as well as the profits recognized by growers and farm societies originates with utilizing the proper techniques for using the earth’s resources. Kraft Foods is a valuable supporter for maintainable farming platforms for critical food commodities launching initiatives in such areas as palm oil, cocoa, wheat, coffee, and cashews. The concepts established by Kraft Foods benefit growth in efficiency and production at the farming tier with a goal to reduce excess at the start of the supply chain. Packaging Kraft Food Group is committed to providing packaging for its products that are not only environmentally safe but appealing to the consumers as well. A vital element in the reduction of waste is the Eco-Calculator that Kraft Foods utilizes in packaging of their products. This tool enables the organization to capitalize on efficient, ecological solutions provided by the EPA, DOE, and packing industry groups. …show more content…
Kraft has uncovered new approaches to create less waste as well as uses for the waste it does manufacture. Because of the organizations changing behavior, a 42% decline from 2005 levels has been realized. Kraft Food Groups reprocesses over 90% of their overall discards. In 2007, Kraft in partnership with Sonoca, a worldwide packaging and recycling firm, initiated an experimental program to meaningfully shrink waste in plants with the conviction of transporting zero waste to