The company that I picked to analyze is Kroger Co. based out of Cincinnati, Ohio, the mission statement for Kroger Co. is as followed “Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services. We place considerable importance on forging strong supplier partnerships. Our suppliers, large or small, local or global, are essential components in accomplishing our mission.” (http://retailindustry.about.com/ - 2015). The mission statement does show on Kroger Co. Website rather then being stated (http://www.thekrogerco.com/ - 2015) . Here are a few examples of how the company shows their mission statement within their website. The first part is being a leader in the distribution and merchandising of …show more content…
is a leader. Under the “Operations” tab on their website. It shows that the store operates 2,623 grocery stores in thirty four states, operates seven hundred and one convenience stores, operates three hundred and seven fine jewelry stores, also operates thirty seven food processing or manufacturing facilities, operates 1,350 supermarket fuel centers, and operates 2,116 pharmacies. (http://www.thekrogerco.com/ - 2015). Showing these numbers, Kroger Co. would be a leader in the distribution and merchandising field. Kroger has been in business since 1883 under the leadership of Barney Kroger. Barney ran his business with this motto “Be particular. Never sell anything you would not want yourself.” (http://www.thekrogerco.com/ - 2015). The second part I would like to go over is that Kroger is strong with their supplier partnerships. According to the Kroger Co. website, they have their own link for Current and Future Vendors and Suppliers. The website helps suppliers learn how to become a supplier, has some information about EDI, Ariba, and has the California Transparency in Supply Chains Act of