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Kroger Trend Analysis Essay

1156 Words5 Pages

This essay will be covering a trend analysis on kroger’s financial performance over the span of five years. It will include the company’s vision/ mission statement, and a brief background of the company’s business operations. It will also examine the company’s corporate social responsibility statement. The essay will include tables and charts for relevant data analysis. But before getting too deeply into the essay, I will first talk about the reason for choosing the company. In my home, there are weekly expenses that are necessary and at the top of the list are grocery shopping and fuel shopping. For the longest, these two shopping delicacies have been costly for my household until I discovered Kroger. Kroger allows me to save money on my grocery and fuel bill. Their discount prices and their …show more content…

Trend analysis is based on the idea that what happened in the past gives traders an idea of what will happen in the future (Investopedia). Block et al said it best regarding trend analysis, Block et al stated that over the course of the business cycle, sales and profitability may expand and contract, and ratio analysis for any one year may not present an accurate picture of the firm. Therefore one must look at the trend analysis of performance over a number of years (Pg. 65). It is suggested that in order for investors to make a good decision as to potential investments, one should look at the company’s financial statements. A good place to start this analytical process would be on the company’s overall profitability section of its financial documents or better known as the net income. The net income is the amount that shows the company’s bottom line dollar after all expenses or deductions like taxes, interests, cost of production, depreciation, etc. – has been taken out. Below is a snap shot of Kroger’s financial statements in a five-year

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Executive Summary Of Kroger

697 Words | 3 Pages

Based on the 2014 Form-10K of Kroger, these factors consisting of: labor issues; changes of competitors; product safety; strategy execution; data and technology; indebtedness; legal proceedings; multi-employer pension obligations; integration of new business; current economy condition, including interest rates, the inflationary and deflationary trends in certain commodities, and the unemployment rate; the price change of fuel; government regulation; manufacturing commodity costs; trends in consumer spending; natural disasters or adverse weather conditions. Every year, Kroger will face various claims and lawsuits in the normal operation of business, including suits charging violations of certain antitrust, wage and hour, or civil rights laws. However, these suits are uncertain and unpredicted. It is hard to evaluate the influence on the company’s financial reports.

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Kroger's Mission Statement

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In 1972, Kroger was the first grocery store that installed electronic scanners to improve and make the check-out process faster. Mr. Kroger ran his store with this motto, “Be particular. Never sell anything you would not want yourself.” Kroger’s company headquarters

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Discussing The Financial State Of Lowes

908 Words | 4 Pages

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Kroger Essay

956 Words | 4 Pages

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1296 Words | 6 Pages

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526 Words | 3 Pages

Customer Analysis Kroger is a large grocery chain which has stores all over the U.S. They bring in many different types of customers due to their wide spread location. In this section, a customer analysis will be broken down into three main components which are: Customer characteristics, consumer demands, and market segments. Customer Characteristics A study done in 2014-2015 by infoscout has determined that the main demographic that shops at Kroger are usually in the age group of 65 years and above.

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468 Words | 2 Pages

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582 Words | 3 Pages

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Analysis Of Good To Great By Jim Collins

1411 Words | 6 Pages

It is critical to keep the same pace with the nowadays trends in the business environment that tend to change, and if a company is unable to transform accordingly, it will fail. Moreover, the author uses companies such as Kroger and A&P to apply an extended comparative analysis and investigate the significance of realizing the factors and trends within an organization or business environment. The Kroger company was beneficial in understanding the direction of improvement of a grocery industry which was made at the cost of full change of companies image and the marketing of the stores. However, the recognizing of a trend helped to adjust the business and become more beneficial. The second example which is A&P failed to adapt its business because it did not want to make a significant change in the company's strategy that resulted in the collapse of the

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679 Words | 3 Pages

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1677 Words | 7 Pages

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