Inside every supermarket lie various choices for consumers. There are choices between two bottles of mustard, between two types of diapers, and between two boxes of cereal. The choice between the two boxes of sugarcoated cornflakes that ultimately taste the same, may seem simple, especially when one is cheaper than the other. Yet, when faced with a choice between a box of Kroger’s Frosted Corn Flakes and Kellogg’s Frosted Flakes, most people go with the Kellogg’s Frosted Flakes, the more expensive of the two. The difference between the two is the outside packaging, and the reminder that Tony the Tiger says, “Kellogg’s Frosted Flakes are more than good, they’re GR-R-REAT!” The only difference between the two is the brand. There is a reason that Coca Cola has a market cap of over $150 billion. It is not because of some inventory or a few bottling factories and scattered around the US. It is the brand, the inherent value that we, as consumers place on their products. A Coca Cola executive once said: “If Coca Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a …show more content…
When a company provides products in an industry that it is hard to stand out, branding helps make the products seem unique. Although other companies may be providing the exact same products, a strong brand will direct the customers towards the company with the strong brand. In addition to making a company’s products seem unique, branding can help it seem like their products are the only ones. For example, there is a countless amount of companies that make tissues, Kleenex being only one of them. However, often when people need a tissue, they ask if anyone has a Kleenex, making Kleenex synonymous with tissues. Branding makes consumers aware of products in ways that other marketing strategies