Kylie Jenner Research Paper

In the world today, new businesses, big or small, are becoming highly prevalent and everyone is trying to make their way into society. Entrepreneurs are people who start businesses and become extremely successful, like Kylie Jenner. The topic of the Kardashians is controversial but no one can deny the fact that Kylie Jenner is the youngest female entrepreneur/ billionaire in the world today. Kylie Jenner is a 25-year-old businesswoman and a mother of two. Her celebrity status did help her rise to the top, but once she was there the availability of the free enterprise system kept her there, and kept her businesses thriving. Free enterprise provides opportunities for individuals, like Kylie Jenner herself, to pursue their passions, create innovative

Kylie, knowing that her target audience is teens and young adults, capitalized on this and made what is known as "Kylie Cosmetics". Her target demographic was younger girls so she provided them with easily accessible makeup that can be used on the go, and many other products as well. On The Keeping Up With the Kardashians show they show Kylie as a young girl playing with her older sister's makeup and just loving the beauty world. She always had a knack for makeup and beauty products, and with the many businesses of the Kardashian-Jenners, it was bound for her to make one. Once she was finally old enough, she took the money that she made from modeling and invested it into a company so her profits out of it could become enough to start this business. Kylie Cosmetics started in 2014, and almost 10 years later it is just as successful and popular as it was when it first started. With the freedom of using free enterprise, Kylie Jenner was able to turn her little girl passion, into a big profitable

Kylie's first-ever product she launched was a hit and still is. She became known for her famous Kylie Lip Kits which included lipstick and a lip liner. There were dozens of shade names and different colors and that's what she capitalized off of. Now, the lip kits are still extremely in high demand, but she has made several other products too that have kept her company thriving and flourishing in the innovative sense. Every couple of months, she makes the smart marketing decision to drop a new product and keep her same well-known shade names. Recently, she dropped the Tinted Butter Balms which are new to her company, but the shade names are the same as the lip kits were in 2014. Most of her profits are made from selling online because she only has a couple of pop-up shops around the LA country area. Online, she has a system to keep her customers happy by providing them with many discount codes they can use, free shipping over a certain amount spent, and the ability to save points to earn free products, or money off of them. Free enterprise has allowed Kylie Jenner to do her business her own way, and make innovative products that keep consumers buying for almost 10 years