ipl-logo

La Fitness Flyer Essay

764 Words4 Pages

The general purpose of a flyer is to persuade people to join their gym. Each company is promoting themselves through different colours, layouts and text. The purpose is to promote a professional company image so the general public will be attracted to join the gym and therefore the gym receives income. All three flyers contain a logo for brand recognition and an address to promote a professional company image. Fit for Free and LA Fitness have a map incorporated on their flyers which inform people about their location. This results in achieving the purpose of informing the general public. In addition, Fit for Free have included opening times to inform their customers of the opening hours. It is vital to have an eye catching flyer to attract …show more content…

In addition, target audience will be able to identify the company image hence fulfilling the purpose of brand recognition. However the David Lloyd’s small logo is located at the bottom right corner of the flyer which is a disadvantage because people won’t be able to identify the company. LA Fitness flyer’s logo is positioned at the bottom right in an unnoticeable size and no logo is placed on the back of the flyer which makes it difficult for people to identify their gym so fails to promote brand recognition. In addition, if the logo is not in a prominent position the reader will not be informed on who designed the Flyer thus not achieving the purpose of to persuade. All of the flyer logos are high quality to promote a professional company image. Positioning of the logo is an extremely important factor when designing a flyer as it is the key to people valuing the company brand. Equity is the key value of a company’s brand beyond their physical property like buildings and equipment. To develop strong brand equity the company have to develop a high level of brand awareness. The more people are aware of the business, the stronger the reputation, the greater profit potential and overall brand

Show More
Related
1426 Words | 6 Pages

Introduction Lululemon Athletica, Inc. is a leading designer as well as retailer of top-end yoga and sports apparel. The company was established by Chip Wilson in 1998 in Vancouver and has been operating mostly in New Zealand, Australia, and North America. Wilson created Lululemon Athletica, Inc. to address the unique preferences as well as needs of women, but later the management decided to increase its market target. As a result, the company started designing and retailing yoga and athletic apparel for the female youths and men. The company reaches out its potential customers through instructors and yoga studios.

Read More
455 Words | 2 Pages

Finally, you want facts when you are selling something, with this in mind who do you want to trust with everything? With logos, you have a set of proven facts that’s clearly seen in their ads. When our main character is on the plane with Milana, we are told the lies of other false advertising involved with other companies. But with at and t you have a price lock so they can’t raise your rates and get more money. So in conclusion, there’s a clear logo with the AT and T commercial showing us the greatness of AT and T.

Read More
1534 Words | 7 Pages

1. Keep it simple, but not too simple. It can aid the logo to be very versatile. It can help to let it go onto big AND little things. Example: media, business cards, pin badges, billboards, TV shows, magazines, websites, the options will be endless.

Read More
639 Words | 3 Pages

Slogans are nothing without the presence of a logo unless you’re advertising route is focused on the radio as a medium. If you are designing the logo and producing the slogan for a specific business, you have this opportunity to craft a unique visual representation and a slogan. Integrating the two as a final product complements the message you are trying channel towards your desired market.

Read More
422 Words | 2 Pages

Shapes, colors, fonts and images mainly differ from the others in a similar market. The logo is a part of the company's visual identity and its role is to create a different, unique image in the market. The first aim of the logo is recognition of the car, service or the product and contributes to strengthening the brand, resulting in growing success of the company. Brand is not the same as identity. Brand

Read More
494 Words | 2 Pages

This is probably one of the most important things to remember when creating and looking at a logo. For example, Hollister’s appearance is very good. The color, the logo, and the way it makes someone feel when they look at it. When people hear Hollister they think of the beach in California. Also, a beautiful smell and feel of Hollister itself.

Read More
216 Words | 1 Pages

The assignment I have enjoyed the most is the researched essay. I have enjoyed it because I was able to choose my own topic, and I have learned a lot about the APA style of writing. The topic I chose for my essay was CrossFit. I have really enjoyed reading and learning about CrossFit. CrossFit has always seemed a bit scary to me.

Read More
698 Words | 3 Pages

Food environments are the access of food surround us for example grocery stores, food stores and restaurants. These factors have a great impact  on our diet and health. The number and quality of calories intake is  vital to our health. Americans demand cheep food, So American agriculture for the past dears faceted on cheap food that have high amounts of calories. Two of the cheapest sources of calories are corn and soy, which the federal government has long subsidized and which make up a large percentage of our caloric intake today (often in the form of high fructose corn syrup or soybean oil).

Read More
644 Words | 3 Pages

Anywhere a person looks, he or she will always see some form of advertisement. Billboards, fliers, posters, bumper stickers, and other printed media are highly visible almost everywhere in the streets. The purpose of all these diverse types of promotional ads is to inform the people about a company’s merchandise or service. They also seek to communicate a message to society. Every printed advertisement carries a specific message that associates with its sponsorship.

Read More
503 Words | 3 Pages

Pictures create a better impression around the mind. Therefore the logo design, the colours, and also the pictures you utilize inside your advertising campaign play a really vital role and can help people in remembering your company and its products. This is why sign writing companies are available. Sign writing companies will be in the process of sign creation for a long time, and perhaps decades. They are fully aware of the heart beat of the market, and also the tastes of those within the particular areas.

Read More
1294 Words | 6 Pages

I. Body Composition Basal metabolic rate (BMR) is the energy needed to fuel basic activities in my body. Based on the result of my body composition analysis, my BMR is 5347kJ or 1278 kcal. The result is also seen using Harris and Benedict equation as it shows that my basal energy expenditure is 1372.144 kcal, which is a close estimation to the acquired measurement. Using my BMR measurement, the total daily calories that I need is 1,757.25 Calories (BMR * 1.375). Lean Body Mass (LBM) or Fat Free Mass (FFM) is the measurement of the body components except fats.

Read More
880 Words | 4 Pages

Weightlifting is a sport with a rich history that dates back to ancient civilizations such as Greece. According to the International Weightlifting Federation (IWF), "weightlifting was one of the events in the ancient Olympic Games in Greece, with the earliest recorded weightlifting event dating back to 776 BC" (IWF, n.d.). The athletes at the ancient Olympics would lift heavy stones, a practice that was seen as a symbol of strength and power. Philostratus, a Greek author from the 3rd century AD, described the weightlifting competitions at the ancient Olympics in his book Gymnastics: "The victors [in weightlifting] are not those who lift the heaviest weights, but those who lift them with the most grace and the greatest ease" (Philostratus, n.d.).

Read More
1625 Words | 7 Pages

Positioning is the image that a consumer perceives about the product (Dibb et. al. 2007). Brand positioning refers to the preference of a target customer given to a brand or product over the competitor’s product. It is about creating a distinctive place and worth in the mind of the

Read More
942 Words | 4 Pages

Most of the people in the gym had their headphones in and were inside of their own world, oblivious to what was going on in all of the surrounding areas. The majority of the conversations that were going on were most often strictly gym based questions. I heard a few questions that were not just gym based but for the most part I was hearing questions about the weight amounts people should use, or questions of people asking another person to put more weight onto their machines and such things. One specific conversation I heard was two guys talking about the pre-workout and post-workout they drink, the guys were discussing their favorites and why they were their favorites. My favorite part of the conversation was at the end when they both said they

Read More
825 Words | 4 Pages

A fitness goal setting is an important process before embarking onto any weight loss activities. Many people have tried different weight loss programs, but could not reach their wanted fitness level. Some lost the motivation along the way, some got injured and others stopped few days before starting. Usually, this happens because they lacked necessary planning, proper actions and the biggest reason they want to be fit. Actually, setting a fitness goal is easier than you think.

Read More

More about La Fitness Flyer Essay

Related Topics

Open Document