ipl-logo

Lafarge Tarmac Essay

856 Words4 Pages

The market entry strategy for Lafarge Tarmac is through joint venture. The new venture would be 50:50 venture of Lafarge and Tarmac. The market entry strategy of the new joint venture is through market expansion. This the companies achieves by integrating the market of the two companies along with the leverage of the abilities and product differentiation of the two companies brought together. Lafarge brings in innovation and technical expertise within the existing market of the company while the plant network and the existing customer base and market reach would help the joint venture company to make a strong entry in to the market (Cavusgil, Ghauri and Agarwal, 2002).
However, given the present economic situation, the company can do with …show more content…

The massive financial burdens that are associated with the substantive growth strategies are avoided by this process strategy. This helps the company to consolidate its position and place itself in the share market and acquire finances through public offerings before changing strategy to substantive growth strategy (Festel, 2010).
Since the companies have recently formed a joint venture the slow growth path would allow the integration of the two managements of the companies. The logistical and financial challenges demanded by substantive growth can be tough to handle by the new management of the company (Moore, 2010).
However a slow growth path can give times and scope for the competitors to gain market share and surge ahead in business. The slow growth strategy can result in the company losing out market share to the competitors and miss out on the opportunity to gain market share in new or untapped markets (Moore, 2010). Investors and shareholders may also pose a significant problem in case of limited growth strategies as investors would want the fastest returns for their money invested in the company. This investor pressure is often tough for management s to

Show More
Related
1884 Words | 8 Pages

Also, the leader in this company needs

Read More
595 Words | 3 Pages

Another weakness in the company is that there are gaps in the product range sold by the company which could allow for another company to compete with or outperform them. One thing that also really hurts them is that they have not invested in more up to date technology. The rate they are growing and their plans for the future need better technology and at this rate, they are just going to be slowing themselves down. A couple opportunities

Read More
1548 Words | 7 Pages

This will then lead to the business coming up with different strategies on how to use this limited resources sufficiently in order to make the

Read More
828 Words | 4 Pages

It starts at inception, or infancy, then goes through a growth stage, maturity, and finally either a declining, or redevelopment stage (Chin & Gupta, 1994). The best way to extend the life cycle of the company is to remain in the growth stage if possible by being sustainable. Many businesses never climb out of the infancy, or inception stage and fail. This could be due to inadequate funding, poor business plan, a change in market conditions or competition, and various other reasons. Normally, a company can remain in the growth phase by maintaining a competitive edge by offering new products, being lean with minimal waste, and avoiding situations that could be detrimental to the company like lawsuits, bad publicity, and scandals.

Read More
1250 Words | 5 Pages

They may be experiencing a decline and decrease of shares and sales as they have hit maximum efficiency or production. New business competitors often can cause mature businesses to decline in many aspects as consumers view the new businesses as a change or something new. Commonly more recent businesses have the latest technology therefore producing better quality

Read More
1669 Words | 7 Pages

Coulombe didn’t have a long term strategy in mind. According to the case study only after the arrival of John Shields TJ pursued the idea of expanding the markets and not playing the niche supermarket offering their tailored service in California. The previous sections already demonstrated how the internal resource, in this case the loyal customers insisted on the growth strategy and helped the management to open their eyes for better and more consistent strategies. The major stakeholders customers admired every opening of the New shop of TJ either creating fan pages and or by cueing for every newly opening

Read More
886 Words | 4 Pages

As we have learned in this class, to maintain a growing corporation, you need strong succession plans for every faucet of your organization. Proper management and key role models are necessary to obtain future growth and sustainability of your brand. This should include innovation, expansion of product lines with huge marketing campaigns, followed by always knowing your customer base and their needs and wants. While always maintaining a balanced budget. To stay ahead of competition, innovation must stay a priority.

Read More
1770 Words | 8 Pages

Now, like any other company out there in the corporate world, they all come across a point in business where they face a competitive situation, due to either their product line, pricing, or their financial system. According to our

Read More
1267 Words | 6 Pages

As such Harley-Davidson’s business strategy has achieved a differentiation advantage by careful examination of customer activities. There are however strategic recommendations to the business structure that would be in place to address the company’s looming threats (Grant 2010). One, the company should reinforce strategic alliance engagement with channels of distribution in the Asian market. This is because Harley-Davidson is faced by a lack of market expansion resulting into fewer market opportunities. The major challenge Harley-Davidson’s business strategy is that a larger market in Europe is taken by BMW and an Asian replacement would imply that the company applies persistence and time investment so that they can operate successfully in the Asian market.

Read More
1495 Words | 6 Pages

It can be said that by means of organisation’s competitive strategy, it can achieve an upper hand in the business market over its rivals. Competitive Advantage offers a beneficial position to business organisations over rivals in regards of some measure like expense, quality, or velocity. An efficient strategy can help an organisation to achieve an upper hand through commitment to its strategic objectives and the capacity to significantly expand execution and profitability (Bartlett & Ghoshal,

Read More
2124 Words | 9 Pages

It notes that stiff competition can reduce the potential profit of like companies. Firms must determine the strategy that will be utilized to gain and maintain the upper hand in the industry, as it relates to price, marketing, competition and the introduction of new and innovative products into the market. The more a company senses competition the intensity of its strategy may increase as it does not only respond to other firms, but also to the industry as a whole. It is natural for firms to respond to competitive moves made by its rival as it will have an effect albeit positive or negative on the industry. Firms may be forced to supply the demands for cheaper but more reliable products or to create differentiated products to maintain the competitive

Read More
2648 Words | 11 Pages

Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

Read More
1180 Words | 5 Pages

Corporate Scenarios can have significant effects on the

Read More
1547 Words | 7 Pages

A major crisis broke in November 2005, when the current machine had been seriously damaged and immediate decisions and actions had to be taken in order to sustain in the business. This is time when company manager took the matter seriously and decided to

Read More
1331 Words | 6 Pages

Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment

Read More

More about Lafarge Tarmac Essay

Related Topics

Open Document