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Land Air Express Swot Analysis

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Land Air Express of New England is a trucking company based in Williston, Vermont. Currently their marketing strategy is mainly offline, trade shows, mugs, sales reps calling on customers but they do have a Facebook page. Their website doesn’t use keywords and doesn’t have any articles or content other than information about where their eleven terminals are located. Major competitors are varied. There are two kinds of competition, other trucking companies and third party logistic companies (3PL). The other trucking companies that compete with Land Air consist of Roadrunner Freight, YRC, Estes, Averitt Express, and Pitt Ohio. Land Air Express is well positioned in New England, specifically Maine, New Hampshire, Vermont and Northern New York. …show more content…

And since Land Air has been run by the same owners since the 1960s (same family anyway) it’s important to consider what will happen when the sons retire. None of their children and no new owners are being groomed at this time. Land Air’s lack of marketing can inhibit growth and branding. The Land Air website is not very good, there is very little interactive information on it. It basically has information about where their assorted terminals are located and there are a few places where you can email for more assistance in varied departments, claims, tracing, etc. In order to steer more traffic to the website Land Air should use keywords, write relevant content and work to improve …show more content…

A few cents can make the difference between getting the shipment or not. So, Land Air must be very competitive when it comes to pricing. Also, dealing with the competition. there is much competition that would love to move into this market if Land Air stumbles. It has already happened once and the results were disastrous. Land Air, again, as described above, was shut down for ten days and that’s all it took for the competition to move in and take over what they could. It’s important that Land Air regain what ground was lost, and more. Third party logistics companies (3PL) are also a looming threat. The way they work is this: 3PLs work with trucking companies to get the best rate they can on bulk amounts of freight. The 3PLs then sell this rate to customers in the area, many times Land Air’s own customers, who don’t enjoy the discount that a 3PL will, due to the quantity of shipments. This means that Land Air loses money on their own customers, when the 3PL sells shipments in this way. Since the profit margin in the trucking industry is generally a very slim two or three percent, this could really make or break a freight company. Just read the news, it’s easy to see that many trucking companies are going out of business all the

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