ipl-logo

Land Air Express Swot Analysis

990 Words4 Pages

Land Air Express of New England is a trucking company based in Williston, Vermont. Currently their marketing strategy is mainly offline, trade shows, mugs, sales reps calling on customers but they do have a Facebook page. Their website doesn’t use keywords and doesn’t have any articles or content other than information about where their eleven terminals are located. Major competitors are varied. There are two kinds of competition, other trucking companies and third party logistic companies (3PL). The other trucking companies that compete with Land Air consist of Roadrunner Freight, YRC, Estes, Averitt Express, and Pitt Ohio. Land Air Express is well positioned in New England, specifically Maine, New Hampshire, Vermont and Northern New York. …show more content…

And since Land Air has been run by the same owners since the 1960s (same family anyway) it’s important to consider what will happen when the sons retire. None of their children and no new owners are being groomed at this time. Land Air’s lack of marketing can inhibit growth and branding. The Land Air website is not very good, there is very little interactive information on it. It basically has information about where their assorted terminals are located and there are a few places where you can email for more assistance in varied departments, claims, tracing, etc. In order to steer more traffic to the website Land Air should use keywords, write relevant content and work to improve …show more content…

A few cents can make the difference between getting the shipment or not. So, Land Air must be very competitive when it comes to pricing. Also, dealing with the competition. there is much competition that would love to move into this market if Land Air stumbles. It has already happened once and the results were disastrous. Land Air, again, as described above, was shut down for ten days and that’s all it took for the competition to move in and take over what they could. It’s important that Land Air regain what ground was lost, and more. Third party logistics companies (3PL) are also a looming threat. The way they work is this: 3PLs work with trucking companies to get the best rate they can on bulk amounts of freight. The 3PLs then sell this rate to customers in the area, many times Land Air’s own customers, who don’t enjoy the discount that a 3PL will, due to the quantity of shipments. This means that Land Air loses money on their own customers, when the 3PL sells shipments in this way. Since the profit margin in the trucking industry is generally a very slim two or three percent, this could really make or break a freight company. Just read the news, it’s easy to see that many trucking companies are going out of business all the

Show More
Related

Westjet Swot Analysis

156 Words | 1 Pages

WestJet is a Canadian airline carrier based in Calgary, Alberta. It was founded in 1996 by Clive Beddoe and a group of entrepreneurs who had a vision that people who pay for cheaper plane tickets should still receive excellent customer service. Starting off with just three Boewing 737 Next-Generation aircrafts, five airport terminals, and 220 welcoming WestJet workers, WestJet is now one of the largest airline carriers in Canada. Today, this airline carrier has over 75 terminals across North America. “Owners Care” is WestJet’s slogan.

Read More

Swot Analysis Delaware Airpark

462 Words | 2 Pages

These air terminals may contend with Delaware Airpark for action and clients. For this Business Plan, the air terminals considered as potential contenders include: Cecil County (58M) ,Chandelle Estates (0N4) ,Chorman (D74), Easton (ESN), New Castle (ILG),Ridgely Airpark (RJD), Firecracker Aerodrome (7N7), Summit (EVY) ,Sussex County (GED).These air terminals and the offices and administrations they offer speak to elective markets for general avionics items and administrations in the Central Delaware area. As showed, airplane terminals inside Delaware Airpark's market zone offer a scope of alternatives to general aeronautics clients. The biggest landing strip in the range is New Castle Airport, which comprises of1,250 sections of land, and has the longest runway (7,012 feet)(Psaraki, 2002). New Castle Airport likewise has the most number of based air ship at 282 with 66 of those being plane flying machine.

Read More

Why Is The Culprit In The Crucible

160 Words | 1 Pages

The person in the Crucible, other than the Salem girls, that I believe caused the trials is Mrs. Putnam, Thomas Putnam 's wife. There are 3 reasons why I suspect of this, the first, is about her beloved seven children who unfortunately passed away. Mrs. Putnam blames a witch for causing the untimely death of her children, which leads to disastrous effects. The second reason is that she starts a witch hunt and creates the atmosphere of mistrust and doubt in Salem when she spreads rumors of witches. This causes the whole town to go wild and start pointing fingers at neighbors, enemies, and friends.

Read More

Compare And Contrast Delta Airlines Oligopoly

866 Words | 4 Pages

The airline industry is one of the most important industries in modern society as it keeps the world connected. Two of the biggest firms in this market are Southwest Airlines and Delta Airlines. The industry is an example of an oligopoly as only a small number of firms sell their services in a market with high barriers to entry. These high barriers largely come from the capital required to purchase a jet, let alone hundreds of jets, and to operate them with pilots and a crew. In this market, both Southwest Airlines and Delta Airlines share significant market power, and the decisions one company makes impacts the other, they are highly interdependent.

Read More

Swot Analysis Of Air Canada

1235 Words | 5 Pages

The growing competition however does provide consumers with several choices and for Air Canada to be efficiently and constantly drawing its consumer it must offer " money for worth" deals, such as new multi-pass product, holiday packages and other promotional deals that has not yet been utilized in Canadian market. The possibility of Buyer power is moderate. Threat of New Entrants: Air Canada can be considered a fortunate airline as it does not have any major threat from new entrant stepping in Canadian airline industry due to the strict government legislation and regulations. “Even though the entry barriers for new airlines are lower in a deregulated market, still prospect of a new entrant entering the market is weak to moderate. Rivalry:

Read More

United Airlines Swot Analysis

1313 Words | 6 Pages

Q1 : (Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment . Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like : gender , age, location , density and other statistics . The demographic trends have impacted the marketing includes : changing age , population growth and so on , for example , this changing will affect the united airlines decision because demographic

Read More

Jetblue Airways Swot Analysis Essay

801 Words | 4 Pages

The company will require developing plans that will see them increase their presence in both the domestic and international market. However, the company must first prioritize on increasing their presence in the domestic market. That plans that will involve frequent flights to all the major cities in the U.S.A. Currently, the company has six major focus cities; New York JKF, Fort Lauderdale, Los Angeles, Orlando, and San Juan. While these cities continue to be profitable to the company (CAPA Center for Aviation, 2015), they should consider increasing their access to other cities as well. Frequent and extensive flights in the San Diego and the San Francisco Bay Area will enable the company to capitalize on the business and tourist travels.

Read More

Swot Analysis For United Airlines

1005 Words | 5 Pages

Q1.a When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011). Marketing environment consists of internal and external factors that have direct affect on the marketing program. Internal factors (or the microenvironment) are the ones closed to the company, for instance, the company, it 's suppliers, the marketing intermediaries, competitors, public and customers.

Read More

Porter's Five Forces In The Trucking Industry

726 Words | 3 Pages

The threat of new entry can change in the trucking industry depending on the scale you want to implement on. Cross-country trucking, for example, would have a much higher entry cost than trucking within a couple of states, as for the former you would need many more trucks, drivers, and fuel, all of which cost money. While even a small number of trucks and drivers costs a large amount of money, this number is more palatable for many individuals, which leads them to start their own small scale trucking company. It is much easier to enter into the LTL trucking industry than it is to enter the TL trucking industry. For many companies that do both, their profit margins on LTL or VLTL tend to be higher than their profit margins for TL.

Read More

Don T Judge People To Meet Character Analysis

601 Words | 3 Pages

Don’t judge people on their outward appearance Have you ever witnessed someone or somebody judging a person just because of the way they look? In the book When Zachary Beaver came to town you witness the characters in the book being very quick to judge people when they really don’t know the person or have even talked to the person. Later in the book the people of the town have a change in heart and they realize that people are different then they might seem from the outside. I believe that the author was trying to get the point across to not judge and to get to know the person first before you make any assumptions.

Read More

Virgin Atlantic Competitor Analysis

1025 Words | 5 Pages

Threat of substitutes “The threat of substitutes for Virgin Atlantic is low in the developed countries where people mainly use airlines for both short and long distance travel”. “Virgin has a high group of substitutes. Leading substitutes include innovative products such as IPhones, Blackberries, Times Warner Productions, and Google products. Some of these substitutes products prices are lower, creating buyers to face few high switching costs”. On the other hand, in the developing world, there are threats of different modes of transport for example train.

Read More

Delta Airlines Marketing Strategy

1076 Words | 5 Pages

This enables Delta Express to operate point-to-point service that is not part of mainline operations. Delta Express gains leverage from being offer Delta SkyMiles frequent flier points. They introduced seasonal fares and constantly keep costs down. Even though the industry remains intensively competitive now, most the carriers have a route system well suited to their individual strengths, and fewer carriers have a route system well suited to their individual strengths, unlike fewer carriers are on the verge of bankruptcy or struggling to maintain the turnover. Most airlines pursue the total market strategy that is an attempt that is meant to provide services for significant parts of the business, leisure and freight segments.

Read More

Case Study Of American Airlines Pricing Strategy

806 Words | 4 Pages

Focusing on pricing and getting heterogeneous departments to operate in sync, companies can deliver anywhere between three-percentage-points to 10 points improvement in EBIDTA. Pricing strategies are constantly changing, even if not recognised by the industry members. Many of them are original and new in nature, while some are borrowed from other industries with modifications to suit the industry in discussion. American Airlines pioneering use of pricing to maximise its fleet’s capacity utilization was significantly instrumental in making it a strong force in the airline industry. This pricing has been borrowed by the fashion industry presently by using yield management to optimize their use of

Read More

Swot Analysis Of British Airways Plc

1454 Words | 6 Pages

Refer to the popular and reliable Skyscanner portal [990] the route between New York and London Heathrow is the most popular one and it is served by 6 Carriers: American Airlines, British Airways, Air India, Delta Air Lines, Kuwait Airways and Virgin Atlantic. According to data from the previous month (December 2017), the most popular company that was serving customers flying between these cities was British Airways. This profitable route gives an example of direct rivals for British Airways in the fight for clients. It is impossible not to find a source in the press regarding the hot competition between BA and Virgin Atlantic [991]. Both companies originate from the United Kingdom, but BA was established long before Virgin Atlantic and gained the reputation of being listed among the best airlines in the world.

Read More

Aviation Value Chain Analysis

1601 Words | 7 Pages

Competition situation Porter’s 5 forces model below describes the competition and the relationship among the different players. (IATA, Profitability and the air transport value chain, 2013) Figure 8 Porter’s five forces model for airports (IATA, Profitability and the air transport value chain, 2013) Market forces Some competition is emerging in the airports sector, largely for regional airports and for some transfer markets. There is little evidence that this is sufficient to constrain charges at large hub airports.

Read More

More about Land Air Express Swot Analysis

Related Topics

Open Document